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Multichannel

Cartier personifies bags in video to spark consumer emotion

June 4, 2014

Cartier's new leather collections Cartier's new leather collections

 

By Nancy Buckley

France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection.

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  1. Rimowa debuts ‘Never Still’ unisex collection
  2. Re/Max empowers luxury agents with new marketing platform
  3. Fendi honors resilience, creativity in jazz collaboration
  4. Net-A-Porter hosts fashion comeback
  5. Audi introduces virtual workspaces to transform internal interactions
  6. Burberry achieves strong digital growth as store closures linger
  7. Day's wrap: Gucci, Valentino, Nicholas Kirkwood, Preferred Hotels and marketing webinar
  8. Bleu de Chanel dives deep with new campaign
  9. Richemont sees sales gains in Q3, boosted by ecommerce, China
  10. Subscribe now: Full access to 90,000+ articles, reports, videos and images
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