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Multichannel

Cartier personifies bags in video to spark consumer emotion

June 4, 2014

Cartier's new leather collections Cartier's new leather collections

 

By Nancy Buckley

France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection.

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  1. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  2. Webinar: Off the wall: Trends in color, paint and wallpaper
  3. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Adam Driver becomes his own hero in Burberry fragrance push
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Prada recruits Jake Gyllenhaal as fragrance frontman
  8. Luxury labels still slacking in transparency efforts
  9. EU high court to rule on whether Amazon liable for listing, stocking and delivering infringing items sold by merchants on its platform
  10. Chanel marks century of N°5 with high jewelry tribute
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