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Sep. 17, 2019
  1. How to save fashion retail
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  3. Tiffany translates romantic positioning into coupled scents
  4. Dior admits to Sauvage missteps after campaign controversy
  5. Kohler ties fairytale ad concept to fantasy film release
  6. Chanel's fashion history traced in "literary museum"
  7. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  8. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  9. Consumers increasingly turning to AI assistants for product advice, customer service
  10. Gucci mobile try-on experience points to luxury's AR possibilities
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Multichannel

Cartier personifies bags in video to spark consumer emotion

June 4, 2014

Cartier's new leather collections Cartier's new leather collections

 

By Nancy Buckley

France’s Cartier released a new video on their social media pages featuring a short story about two bags, one male and one female, from its new Jeanne Toussaint & Louis Cartier bags collection.

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  1. How to save fashion retail
  2. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  3. Tiffany translates romantic positioning into coupled scents
  4. Dior admits to Sauvage missteps after campaign controversy
  5. Kohler ties fairytale ad concept to fantasy film release
  6. Chanel's fashion history traced in "literary museum"
  7. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  8. Stuart Weitzman courts Chinese consumers with Shanghai pop-up
  9. Consumers increasingly turning to AI assistants for product advice, customer service
  10. Gucci mobile try-on experience points to luxury's AR possibilities
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