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Sep. 19, 2019
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Jewelry

Cartier speaks to adventurers with flight fantasy

April 10, 2018

The Santos de Cartier campaign features Jake Gyllenhaal. Image courtesy of Cartier

 

By Sarah Jones

French jeweler Cartier is letting ideas take off in a cinematic campaign that leans on celebrity.

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  1. Sephora, Nordstrom lead in personalization rankings
  2. Beauty brands should prioritize productivity over distribution for retail launches
  3. Bleu de Chanel dives deep with new campaign
  4. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
  5. Bugatti shrinks iconic racecar in playful anniversary push
  6. Optimizing human flow: Making the most of data and experiential marketing
  7. Advertising to black consumers on the decline as their spending power grows
  8. Gucci puts lens on self-expression in eyewear ads
  9. Mandarin Oriental continues expansion push in China
  10. Apple, Piaget, Ritz-Carlton, Christie's, Forrester & IBM to speak at LuxeCX Sept. 25
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Sephora, Nordstrom lead in personalization rankings
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