Advertising

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Premium publishers experiencing slight rebound in ad spend projections

April 30, 2020

What digital advertising players can learn from Spotify

April 28, 2020

Gucci debuts pre-fall 2020 ad campaign as an ode to innocence

April 28, 2020

Christian Dior debuts heritage campaign based on Designer of Dreams exhibit

April 17, 2020

Below-the-line marketing may be key to new brand experience

April 16, 2020

Coronavirus impact on marketing budgets

April 13, 2020

An ode to the display banner ad more than 25 years later

April 8, 2020

Lexus, recognizing mood, switches all US promotional advertising to national people-first effort

April 3, 2020

Here’s what we learned from COVID-19: China ad and PR leaders

April 3, 2020

With no trade shows, ramp up PR, content marketing and digital outreach

April 3, 2020

Journey appeals Google, Facebook and booking agencies to give break to travel and tourism firms

March 18, 2020

Coronavirus is a headwind for search advertising, but the outlook remains promising

March 12, 2020

Coronavirus is a headwind for search advertising, but the outlook remains promising

March 11, 2020

Chanel rolls out film highlighting quilted pattern to plug Coco Crush jewelry

March 10, 2020

Neiman Marcus men’s spring campaign enlists influencers for favorite-city vignettes

March 9, 2020

Gucci spring-summer eyewear campaign sets sight on ‘80s teen hangout

March 4, 2020

Google parent Alphabet, Facebook duopoly to overtake TV spend for first time

March 3, 2020

Loewe taps US soccer star Megan Rapinoe’s edge for fall/winter 2020-21 campaign

February 26, 2020

How marketers can prepare for Google ending third-party cookies on its Chrome browser

February 21, 2020

3 ways to use predictive analytics at your company

February 20, 2020

Saks Fifth Avenue shines spotlight on Rashida Jones’ “uncommonness” in spring campaign

February 19, 2020