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Marketing

Neiman Marcus men’s spring campaign enlists influencers for favorite-city vignettes

March 9, 2020

Matt Bomer stars in Neiman Marcus Men's Spring Campaign. Image courtesy of Neiman Marcus. Matt Bomer stars in the Neiman Marcus men's spring campaign. Image courtesy of Neiman Marcus

 

By Dianna Dilworth

U.S. department store chain Neiman Marcus has kicked off its men’s spring campaign in a strategic effort that shows off the new line through personal video vignettes of influencers in their favorite cities.

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  1. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  2. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Lamborghini turns to LEGO for replica model of its most powerful car yet
  5. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. All eyes on China for luxury’s recovery, but no guarantees of future success
  8. South Korea is bright spot for luxury in 2020
  9. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
  10. The incredible Indian luxury consumer
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