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Marketing

Neiman Marcus men’s spring campaign enlists influencers for favorite-city vignettes

March 9, 2020

Matt Bomer stars in Neiman Marcus Men's Spring Campaign. Image courtesy of Neiman Marcus. Matt Bomer stars in the Neiman Marcus men's spring campaign. Image courtesy of Neiman Marcus

 

By Dianna Dilworth

U.S. department store chain Neiman Marcus has kicked off its men’s spring campaign in a strategic effort that shows off the new line through personal video vignettes of influencers in their favorite cities.

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  1. Successful brands of 2020 must marry strong purpose with consumer needs, preferences and desires
  2. Dior takes on cool summer vibes in "The Scent of Summer" campaign
  3. US retail foot traffic dips again, delaying return to normal
  4. Day’s wrap: Tapestry, McLaren, Fortnum & Mason, tariffs and Future of Luxury eConference
  5. 40+ brand speakers, 35 sessions: Grab your seat at the Future of Luxury eConference Sept. 23-24
  6. Chinese brand Li-Ning’s new collab seen at first live Fashion Week since COVID-19
  7. Luxury needs to abandon its risk-averse mindset
  8. New era of broadcast selling for retailers: Third place in-store
  9. Fortnum & Mason launches food-focused podcast series
  10. Tapestry, McLaren, Fortnum & Mason, tariffs and Future of Luxury eConference
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