Marketing
February 21, 2020
Jillian Shapiro is director of digital and data marketing at WongDoody
{"ct":"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","iv":"92681330e80f7d74311a9890fd4f4637","s":"eb4b1f070bddf641"}
Share your thoughts. Click here