Advertising

No categories

Is rural marketing worth it for metropolitan-focused luxury brands?

August 24, 2012

Are brand ambassadors still relevant for luxury marketers?

August 22, 2012

Marketing the new Range Rover: No room for British understatement

August 21, 2012

How luxury marketers can retain exclusivity with a humanized brand approach

August 20, 2012

Condé Nast Britain print, digital publications see increased circulation

August 17, 2012

XOJet up 55pc in H1 on-fleet flight hours

August 14, 2012

Inspirato ups the ante with corporate benefits program

August 14, 2012

Grand Lucayan introduces new campaign via major price discounts

August 9, 2012

IWC taps The Bourne Legacy series for product placement

August 8, 2012

Tod’s launches Italian Modernism multichannel autumn/winter campaign

August 2, 2012

Who are the big personalities in luxury?

July 30, 2012

Harrods partners with MasterCard to bolster on-site services

July 23, 2012

How luxury brands can grow domestic demand

July 16, 2012

How Neiman Marcus can avoid brand dilution with the Target collaboration

July 11, 2012

Martin Katz to use targeted print ads to tout Nature Collection

July 11, 2012

How luxury retailers can borrow a page from Apple stores

July 10, 2012

Internal culture defines external brand experience: Forrester exec

June 27, 2012

How to offer luxury hotel packages without diluting the brand

June 26, 2012

Yves Saint Laurent name change: Messing around with 45-year history?

June 22, 2012

Is the luxury footwear industry recession-proof?

June 19, 2012

XOJet targets affluents via concert partnership

June 19, 2012