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April 24, 2024
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  3. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
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How luxury marketers can retain exclusivity with a humanized brand approach

August 20, 2012

 

By Tricia Carr

The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?

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  1. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  2. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  3. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  4. The RealReal ends Earth Month with in-store donation program
  5. Annual operating profits down 18pc at Valentino
  6. Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
  7. Luxury growth at L’Oréal lags in Q1
  8. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  9. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  10. Luxury Unfiltered: Brand stories are the secret to creating desirability
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The RealReal ends Earth Month with in-store donation program
Annual operating profits down 18pc at Valentino
Bon Appétit out with first ‘Drinks’ issue in over 50 years