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How luxury marketers can retain exclusivity with a humanized brand approach

August 20, 2012

 

By Tricia Carr

The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?

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  1. Fortnum & Mason highlights heritage through expedition sponsorships
  2. Luxury Unfiltered: When brands fall spectacularly short on client service
  3. BMW, Kith unveil special-edition XM SUV
  4. Louis Vuitton lights up Fifth Avenue for holidays
  5. Independent filmmakers front Saint Laurent spring/summer 2023 menswear campaign
  6. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  7. LVMH Recherche announces partnership with Integrated Biosciences
  8. BFC spotlights talent at 2024 Fashion Awards
  9. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  10. Bentley renovates countryside estate in Cheshire
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