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How luxury marketers can retain exclusivity with a humanized brand approach

August 20, 2012

 

By Tricia Carr

The need for instant information in the digital age has caused quite a few luxury marketers to offer transparency and mass appeal in their marketing efforts, but do affluent consumers prefer brands that seem out-of-reach to the general public?

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Prada taps ‘Re-Nylon’ profits to resource environmental education
  3. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  4. Chanel reports 4pc revenue drop in 2024
  5. LVMH to collaborate with authentication platform through startup program
  6. Introducing ‘Heirloomcore’
  7. Givenchy debuts Matthew Williams-approved ambassador
  8. David Yurman funds Louvre sculpture restoration as it makes global foray
  9. Sales at Richemont shoot up in closing quarter of 2023
  10. LVMH revenues dip 2pc in Q1
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