Mobile

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Marketers value location-based ads, but in-store experience is lacking: Forbes exec

March 28, 2016

BMW pushes product line to consumers on the Late Shift

March 24, 2016

Snapchat’s unpolished content establishes closeness between brand and consumer

March 23, 2016

Apple’s move downstream means lower app spends

March 23, 2016

Jenn-Air heightens refrigerator intelligence via WiFi connectivity

March 22, 2016

Michael Kors enters wearables with introduction of fashion-forward smartwatch

March 22, 2016

Immidia brings on-demand luxury and yachting to affluent clientele

March 22, 2016

Pinterest’s new ad-targeting tools attract CPG, retail brands

March 22, 2016

Jaguar Land Rover focuses on tech with new Android Wear app

March 21, 2016

Fleeting micro engagements rise as mobile further crunches time

March 21, 2016

Dior gives insider look at beauty on dedicated Instagram account

March 18, 2016

Jenn-Air ups appliance intuition via app-enabled connected oven

March 18, 2016

Social media contests should focus on experiences not giveaways

March 18, 2016

Bulgari boasts technological innovations at Baselworld

March 17, 2016

Why virtual reality is potentially brands’ next lucrative storytelling medium

March 17, 2016

Sotheby’s slips into consumers’ pockets with new mobile app

March 16, 2016

How to allocate social media budgets as options grow

March 16, 2016

Why physical context is first on brands’ programmatic wish lists

March 15, 2016

Bloomingdale’s spurs branded conversation through emoji app

March 14, 2016

How to effectively take advantage of carousel advertising

March 14, 2016

Sephora sparks mobile beauty growth by supporting startups

March 11, 2016