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At this time of year, the media is inundated with trend forecasts and predictions from marketing and research agencies, consultants and pundits of all types. These predictions are often based on anecdotal research, old data or large changes in very small numbers.
Last week NRF in New York hosted retail folk, but it seemed as if every show vendor was hawking technology solutions to help retailers track product lifecycle from factory to sale.
Despite soaring mobile usage and engagement rates, mobile advertising revenue continues to lag significantly behind desktop display. Why is there such a mismatch?
Since luxury shoppers often pay premium prices, they feel entitled to a superior online shopping experience consisting of exciting product selection, rich visual content and excellent customer service.
The smartphone and Apple’s high-end devices have opened mobile to the luxury sector. Marketers have a new challenge: getting the best for their brands through this medium.
While it is clear that marketers cannot ignore the tablet as a channel, the mobile device landscape has become increasingly complex and confusing for brands and consumers alike.
Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.
The problem is, internally and operationally, the business of luxury fashion retail is still stuck in an analog mindset.
The potential and opportunity of mobile marketing is astounding to professional and do-it-yourself marketers of all levels.
Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.
For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.
While Amazon erodes the viability of the physical store, the Amazon storefront is fast becoming confusing to navigate, and it is a slippery slope for authors.
Having launched and marketed a successful mobile service at a former company, I have learned the hard way what I should have done and what I should have avoided.
Rather than the number of mobile impressions during the holiday season, I am most intrigued by the lasting ones.
These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.
Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?
In a season where every second tweet and Google+ post is a look-back or forward at the “mobile” year, it is sometimes difficult to navigate all the insights.
Mobile content publishing, in the hands of the masses, is set to bring new revenue opportunities to marketers and contribute to substantial growth of the mobile ecosystem.
Whatever decisions you are wrestling with for your mobile campaign, it is helpful to take a step back and make sure you have covered the basics of mobile navigation and site search.
While brand adoption may not have been as rapid as the industry might have earlier predicted, warp speed growth is definitely in store.
Any list of the year’s misses in mobile must include the incorrect predictions that Super Bowl advertisers would include calls to action leading to the creation of massive permission-based databases.
