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Apple iAds are mostly still a disappointment to developers, live only in a handful of countries and too few advertisers have gotten involved.
With buyer conversion rates averaging less than 10 percent, customer abandonment is an important issue for every online merchant.
A loving sign is when nouns become a verb and we “Google”, we “Skype”, we “Facebook”, we “TXT”.
In the last few weeks, we have seen the mobile world ride out a slew of news and technology glitches. One overarching issue that resonated: the need for quality customer service.
There is no denying that, even amidst all the talk and predictions surrounding the rapid growth of mobile advertising, marketers are still holding back to a certain extent.
What has been our industry’s response to the dangerous Foxy Loxy in our midst – the abuser who damages our brands and destroys the trust relationships that underpin our ecosystem?
Our personal success as marketers, the success of our individual companies and, indeed, our entire ecosystem for digital communication and commerce is predicated on one thing: trust.
Google recently changed its search algorithms that may affect marketers, retailers, publishers and service providers. Here are 10 tweaks designed to keep Google and legitimate marketers steps ahead of those who game the system.
If you have ever tried logging into a mobile application or Web site from your smartphone or tablet, you know that typing passwords for authentication is at best clunky and, at worst, ineffective.
Mobile phones are only used for an average of 18 months before dropping down toilets, falling on tables and general wear-and-tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers, this cycle is probably shorter.
The introduction of custom apps for the smartphone diverted resources away from ecommerce, stymieing its growth. It also slowed down mobile commerce adoption.
As mobile continues to experience staggering growth, content marketers may find that a DIY cross-platform app offering is a more viable option for ROI than custom app development.
Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.
Many of our advertisers ask us if there is a peak time or more preferable time to serve their mobile ads. The answer is yes and no.
Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.
Brand marketers and retailers compete for mind share. They woo their shoppers by price and brand affinity. These retailers segment shoppers into groups that have profiles, patterns and names.
Mobile devices are changing the way consumers interact with online retailers. But mobile behavior is proving to be an irresistible target for cyber-criminals.
Faster networks, smarter devices and the falling cost of phones and service plans have fueled growth in mobile content and commerce. Now there is a new force changing mobile.
Not long ago, consumers seeking help from brands might have been satisfied by support from a call center rep or with text chat on a desktop computer. Those days have passed.
The rapid adoption of smartphones is also outpacing the mobile advertising industry. So what will make marketers spend more on mobile ads?
Designing for mobile can be daunting. Whether brands work on a simple banner campaign or full-scale app development, there are some principles that will keep them on the straight and narrow.
