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Is there an elephant in the room? Is mobile commerce fraught with security concerns?
The fact that mobile is no longer a fringe medium cannot escape mention. Smartphones account for 40 percent of all phones sold nationwide, and the overall adoption of smartphones and tablets is increasing dramatically around the world.
Key to the development of your mobile site are decisions about the type of experience you want to offer your customers. Each experience can be linked to your business and brand objectives.
The Federal Trade Commission’s proposal for a Do Not Track mechanism to let consumers opt out of targeted online and mobile advertising may fall victim to the law of unintended consequences.
Is mobile marketing destined to follow the same path as too much email spam and too many coupon flyers that go straight to the recycling bin?
‘Tis the season for predictions, so I thought I would share a few thoughts on what to expect with mobile commerce in 2011.
As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.
Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.
We are in the middle of a love fest with mobile apps. Every brand feels the need to develop one, believing this is its mobile panacea – the easy route to be relevant, accessible and cool. Think again.
Retailers and brands need to have a strong marketing strategy for in-market shoppers, from the initial thought-to-shop all the way through the research, selection and purchase of their item.
Marketers are tapping location-based services to compel customers to use apps to engage with the brand, product or venue via their mobile phone. They need to know the three R’s of LBS.
Retailers and brands must learn how to engage connected shoppers through the entire pre-store, in-store and post-store buying cycle.
High-end brands face challenges and opportunities more than mainstream retailers do. While the market for luxury goods is necessarily narrow, retailers in these markets tend to know their customers and prospects better than less focused businesses.
The rapid adoption of the smartphone and the mobile medium is one of the most important trends that shopper marketers are tracking this year and next.
Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.
What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?
If you spend any time on the digital marketing blogs or attend industry pundit-fests, you are sure to come across the unfortunately worded new concept of transmedia.
There will be parity between mobile and traditional display when it comes to data and media exchanges and demand-side platforms, but mobile advertising must first overcome some barriers.
The release of the Samsung’s Galaxy tablet and Sony’s Google TV are heralding in a new era in the mobile ecosystem – the Android Age.
With the increased mobile commerce activity the industry has seen especially during the holiday season, the debate is over: consumers’ rapidly evolving research and buying behavior shows that mobile needs to become a critical piece of any online sales strategy.
To elevate a brand through mobile, firms need to be asking several key questions to ensure that a comprehensive and engaging, rather than a me-too approach, is taken towards application development.
