- No categories
Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.
It sounds obvious: optimize for the right audience to achieve your online marketing goals. But many marketers do not – for several reasons.
The nation’s leading retailers have pulled out all stops for their holiday shopping applications. How do they fare? And what are the takeaways for luxury marketers and retailers?
Consumers develop strong ties to certain luxury items based on long-held affiliations, favorable public perception or an aura of exclusivity. However, luxury brands face increasing competition for customer attention and dollars.
The truth of the matter is that applications are ads, plain and simple. But how do brands measure advertising’s influence on consumer behavior?
Going mobile is not a one-size-fits-all proposition. Luxury retailers can choose from three general approaches.
QR codes offer a number of benefits for marketers. One of the most important is the ability to tie together the print, mobile and Web channels to increase the response rates on multichannel marketing efforts.
What has all the recent innovation and change meant for mobile commerce and consumers? Simply put: A lot of choice, but not much context.
Today, video is a must-have for e-businesses concerned with search engine optimization, conversion rates and brand identification – essentially, any company with an online presence and intent to succeed.
Mobile exploded in 2010. My prediction that mobile budgets would double in 2010 held true as we saw clients increase their budgets over the course of the year.
With the wow factor of mobile technologies often expressed via oversized stats or shiny gadgets, the key impact of information-on-the-go is how it empowers new, creative business models.
SMS-keyword-to-short-code campaigns are limiting because they often result in the mere collection of mobile phone numbers. How to get it right?
This holiday season the game has changed as retailers bring their brand and store to the consumers’ palm.
As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.
Reaching consumers where they are most likely to commit to a purchase, at the precise time they are in the proximity? Why would marketers not jump at that opportunity?
Back when touch-screen technology first came on the scene, it was hard to get past the sheer “cool” factor, and just how much fun it was to touch a screen and make a computer or MP3 player do whatever we wanted it to do with a single stroke of the finger.
Mobile point-of-sale is a hot topic in retail, especially now that it is not just Apple stores that have effective tools enabling them to complete transactions on the shop floor.
Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.
You are happily browsing the Web on your sleek new smartphone when you land on a page that is so ill-suited to mobile viewing – so clunky, so inelegant, so frustratingly inoperable – that it completely destroys the mobile experience.
Lower prices may encourage more brands to lease common short codes for SMS-based marketing programs. Are the wireless carriers on board?
Approach your holiday mobile marketing campaign the way you would plan to host a holiday dinner.
