- No categories
Catchy title, eh? Now that I have your attention, let me tell explain why 2011 is not looking so bright. And then let me explain how the industry can prove me wrong.
How often have we heard of someone walking by a Starbucks and receiving a coupon for $1 off of their next coffee? But if that same person just drank a cup of coffee from around the corner? Or had never bought a cup of coffee in her life?
Have you ever wondered what it takes to have the No. 1 lifestyle app in Apple’s App Store? What if I told you for $4,255 – and $7,310, respectively – your app could be in that No. 1 slot within 24 hours?
Whatever the choices marketers make, it is worth noting: Brands are still something to be treasured and controlled.
It is time to not simply move mobile onto center-stage of our marketing plans or advertising budgets.
As the marketing clock inches closer to Thanksgiving and the holidays, the rush is on to bring out yet another mobile app – which has become almost as ubiquitous as the mobile device itself.
In considering the customer-care uses of SMS, it is important to recognize that customers take a holistic view of the companies with which they do business.
Just three years ago no one had uttered the term “mobile path to purchase.” Today, those words have the ring of either opportunity or risk, depending on the individual and his or her view of change.
Personas have become a cornerstone of effective digital programs. Yet, as a steady stream of new marketing mediums such as mobile bubble to the surface, our use of personas has not changed.
Retailers, marketers and service providers are at the brink of a massive technological opportunity to evolve the retail experience.
Laws written for a wired world do not always translate well into the mobile world. But before figuring out how to comply with these laws, the first challenge is often figuring out which laws apply.
It was just about 12 years ago when retailers realized that the Internet could serve as a new frontier for additional revenue.
With mobile’s ability to be nearly instant at communicating a message or offer, it becomes a must-have tool in retail sales. But beware – there are some major pitfalls in mobile commerce.
With all the fanfare around mobile, Apple versus Google, iPad replacing PC and the allure of iAd, it is appropriate to write about the basics of buying mobile media.
The growth in smartphone penetration, faster mobile Internet connections and proliferating mobile apps have created a perfect storm where the mobile user experience is massively improved.
Now is the time to get out of the pilot mentality and into a more comprehensive strategy that spans all channels – SMS, mobile Web, apps, LBS and tagging.
Can you remember the last time you filled out the order form in the middle of a catalog, mailed it in and awaited your package? Me neither.
