- No categories
Some companies would be wise to forget or fudge their past, while others need to embrace it. Knowing where your brand stands on that continuum can be difficult.
We all need to believe in something. Judges believe in the law, priests believe in God and journalists believe in scoops.
It is only through using the right metrics that you can transform your app from a product to the cornerstone of a successful business.
Half of your email population now reads marketing emails on a smartphone. In 2012, mobile email opens surpassed desktop and webmail opens for the first time.
The delta between consumer time spent with and advertising support of mobile is the largest of any medium.
Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.
This is the time of year when people who would normally never call themselves sports fans care a lot about college basketball.
Here are ideas for using site search navigation to grab the attention of the often-fickle fashion and beauty consumer.
I find myself assessing predictions that Google Glass will somehow make smartphones less relevant, if not altogether irrelevant.
It is only a few days after the announcement that conglomerate PPR is changing its name to Kering and the snide remarks continue.
The elephant in the room at the Galaxy S4 smartphone launch in New York was Android. Not one word about the Google-owned operating system. Is all well in Camelot?
Should we really get excited about the smart watch, or is it just a gimmick? Also, what about the fact that people just do not wear wrist watches anymore?
What we are noticing is that many luxury brands are choosing to skip the call to action in their mobile banner ads.
This is not the airline industry I thought it would be. Nor, I suspect, the industry that people a generation older than me envisioned a few decades ago.
With Chinese New Year – the Year of the Snake – and Carnivale both happening last month, I wanted to offer a few viewpoints on these two very hot countries: China and Brazil.
There has been discussion around Square’s round of funding and how there is a battle going on over control of the point-of-sale (POS)—and it is not only about payment.
To get a sense of how important phone sales are to the U.S. economy, add together the 2012 revenues of Microsoft, Apple and Google. Multiply that number by 3 and you get nearly $900 billion, or the annual sales driven by call centers in the U.S.
The mobile application landscape has been changing for marketers, developers and publishers. It is no longer about the simple pursuit of pure downloads or visits.
Google’s recent announcement that it is making significant changes to AdWords shook up the online marketing industry.
When we talk about RTB in the online advertising industry, we are typically talking about “real-time bidding,” or programmatic buying, aka the “race to the bottom.” It is not a place any luxury brand wants to be.
If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.
