Automotive

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Land Rover claims 50pc engagement rate for The Daily iPad ad campaign

February 11, 2011

Rolls-Royce celebrates brand history with Centenary drive

February 8, 2011

Were luxury automotive Super Bowl commercials a hit or miss?

February 8, 2011

Aston Martin implements new design software, stabilizes productivity

February 7, 2011

Mercedes-Benz dealership focuses on convenience with iPhone app

February 7, 2011

European luxury car rental giant rolls out Web destination

February 7, 2011

BMW opts out of traditional channels for campaign promoting ActiveE model

February 4, 2011

Starbucks builds hype for Fashion Week with Foursquare push

February 4, 2011

Audi claims technological and marketing innovation pushed sales up 20pc

February 3, 2011

Mercedes-Benz 360-degree marketing strategy increases sales 14pc

February 2, 2011

Porsche captures spirit and vibe of the big game via Foursquare

February 1, 2011

Audi shoots and scores with Dallas franchise partnership

February 1, 2011

Lexus scores hole-in-one with extended USGA partnership

January 31, 2011

Lamborghini showcases dynamite vehicle collection via iPad application

January 31, 2011

Mercedes, Donatella Versace and Swarovski – News briefs

January 31, 2011

Audi remains king of luxury vehicles: survey

January 27, 2011

Aston Martin leverages new products with social media push

January 25, 2011

Lamborghini communicates brand history via mobile

January 25, 2011

Jaguar revs up location-based mobile initiatives to promote redesigned vehicle lineup

January 24, 2011

Tag Heuer flaunts new watch’s speed at luxury auto exhibition

January 21, 2011

Lexus displays brute strength of vehicles via multifaceted marketing campaign

January 19, 2011