Automotive

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Case study – Porsche Boxster Spyder

January 7, 2011

Luxury automakers trail mass-market brands in perception of quality: study

January 6, 2011

Jaguar leverages mobile in TV ads to encourage test drives

January 5, 2011

BMW introduces mobile app to complement ongoing Joy campaign

January 5, 2011

Jaguar pushes new models to target consumers with iPad app

January 4, 2011

Cadillac targets thought leaders with W, Vanity Fair print ad buys

January 4, 2011

Aston Martin aims to differentiate brand via iPhone application

December 30, 2010

35pc of luxury auto brands use mobile to reach affluents

December 28, 2010

Hyundai drives into luxury sector with upscale model and iPad car manual

December 23, 2010

Cadillac taps Laurence Fishburne as spokesman to drive brand in new direction

December 22, 2010

Lexus targets younger affluents via Xbox Live advertising

December 21, 2010

Jaguar generates 700-plus qualified leads with mobile ad campaign

December 20, 2010

Harrods showcases eco-friendly luxury vehicles to bolster green strategy

December 16, 2010

Lexus opts for full-page overlay experience with CNN iPad sponsorship

December 16, 2010

Gilt Groupe’s stray from upscale products questions brand’s role in luxury sector

December 15, 2010

Mercedes-Benz supports green businesses to enhance entrepreneurial innovation

December 10, 2010

Audi drives toward greener pastures with electric car reveal

December 3, 2010

Audi attributes potential record sales year to Super Bowl ads

December 1, 2010

Mobile ads key for luxury car brands to differentiate from competitors: study

December 1, 2010

Bentley Motors promotes holiday merchandise collection

November 29, 2010

Audi draws focus to technology, performance with ski race sponsorship

November 29, 2010