Marketing

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Audi’s cars are literally “clown-proof” in latest video campaign

October 3, 2017

Stella McCartney, The RealReal link to promote luxury “recommerce”

October 2, 2017

Technology, connectedness has led to disruption at luxury product level

October 2, 2017

Choosing the right influencer is a matter of scale versus engagement

October 2, 2017

Swarovski gathers diverse cast for holiday gifting push

September 29, 2017

Balenciaga gives logo a minimalist makeover

September 29, 2017

Social, emerging tech key to effective sponsorship campaigns: report

September 29, 2017

Estée Lauder renews commitment to breast cancer awareness for 25th anniversary

September 29, 2017

Photos from Women in Luxury 2017

September 29, 2017

Estée Lauder embraces digital-first mentality across organization

September 28, 2017

Valentino pops up at Paris hotel to fete fashion week

September 28, 2017

Neiman Marcus pairs designs with dogs in look book

September 28, 2017

Luxury advertisers must adjust to women’s shifting values

September 28, 2017

Instagram seeks to combine storytelling and story-selling

September 28, 2017

Roger Vivier lays out crash course in Paris style

September 28, 2017

Luxify encourages mobile conversions through app debut

September 28, 2017

Retailers too focused on the holiday, not the consumer

September 28, 2017

Gucci to simultaneously launch artist capsule across global ecommerce network

September 27, 2017

Loewe reinterprets fruit’s place in art for promotional runway ads

September 27, 2017

Versace remembers Gianni, his beloved prints for spring/summer 2018

September 27, 2017

Transparency in all business aspects will reflect in marketing

September 27, 2017