Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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qaoc0Ub9GFaznasMWEeL76jjwJhlAlyqCRWceesuvyrNHobNdDZeDE6+oIfZmWSdOIsavQr7F3k2nRY6TlpAVUFY+lgrugbapDFq00Mdo0V+p8gRd4bfThKaWq\/Wqq8ZpIoJ3awJrd\/0TOTU5teIHdzfwwKZjVSvpzlRjIVXjvqi6oeKJhKZ5j8JM7t02ivb2sPpXx0Bjoir5yGEz\/gaODmEOCwvpoHUfQEHsIIVYpMm50RETIe\/A3LhWWqnXqksQHWUeaAgCgnFnD97LEpd8Vi6hFctXMj\/6rtcAkuV8A1kOeVQgx7iJeUdWZULEcebnQJFsSVDi8Vfd2JUgQeR23QdIieBtr7\/6vJ7rWKSqm2R4g+NolKiPvnU8hSyGEP58uEa86X3UgMeMcjbw3I1j54eqC\/CNetdMEoEZUW+wHSF\/Ca0i6coib\/JXpiGoUZgapkFCzt4Kjh6bVgIJC+F2cjzltHKP5UHrmPZTaRWKXRRahKLBck2g4vZmcV0mBljunEmPxkMoAW0lkLN1ItBlNVfE0oyXQKmQCy4P0eiZj6alKrIzKMhHWVhs7OeUQUrNDmh68R+epnfM1kxHCG5afYpgX3iN74O3r0tTKC5JHbt236IMwKQmDkmjWV2dtM+Dm7HkIWGnNLbg+lc3dpZtl\/S5aryRMhZEgxYfpTykSUw+eIbUkUrc6lVY9ZB5PH6Q5Luj\/Rrn7a3wWdrwDvHqftZYYUHhk7VKQ\/c2sQg5qJHkTt0r+J0JHvssuEbQpEPZUImg9PKf2VgjwI2dmlO136Y900cC8KGAjdyRvlr\/mOWIEaHkczDHILgJfGp48yoYn\/v6GtWAzF6LTjOwYepZB5SI\/W0bRilhrNfzZCQZ3TI+DDbvPMtSkJthnPfavTuz3OSz6sCjUicJKvZRhb2bw0bf5yXAF+SgOPP3bLLhYD5iAXeapsSIdPPjjlLYxi0LMaQdU9n3AOZWS8kiJTP6OD0QGGWUH8sVEDIvH5utvOe\/uJ3oxNlNOYz3ic1f2QNhdW4IVf\/dZtKMU2uIr2o4EbXD6O8ZfJWrKepSZtsRqOAbcXfAwiBX7+r4ftAU43tSYUPqiaQVc3EN2zpv74GFg71BhJEoGLOCXs2mUX6AUwaDClEmN4uZse1888ZI3iKz+Aa0IjB3EryVlD0bSKz0CoODfRPWjO372pELI\/QihCvtyOpT0RrJ5aQ\/tUV9B1UDh0PGVLAPiwEo3CMEGq54ttwlUGSG1MxeciBHPJaveAsx\/Ht3mvUbkDXAPGqeYkFNA5CVHHnHBbqz2HdAu8c5KttHk9hRiqzOyCvbo8+3ApACPgHy4N9Dg\/UOdomci5FRscCdbFAv9SXf4AUDhChOUqBKQjNZbXg+\/JXL+k5YmPKyfvv4twxJzypLVrBMyRcOeIhCaBrZAOE\/CdXh8aTknFP7yNcsj6QdiyfvS3WbHm7ZtODKkOaT9kUSjAE4AC1uRY5lx\/uQdataPp7DxCD8Wh+66Kh5IT186Z2D+Ex6TJqB8iEbWI2nPtyruvUNmGFYbSArbl+4p23kS8GFU7tNo4zHxcqL8zm38Cn9eZh9PR\/aplz5\/62BOQwQy0qMm0\/gahPWVQ+EpfqBf6\/1ZY7sILZuXmTWOJ+h5pQPnhvEpj6C3\/F0iqRnf2QKyF0ys53XHQEXvaSJoYEJZxA23LA\/NmeWHKnFc084oYERUUKx0tmgau9rNnSSEWWhxM2j7dvAezOHglwJ\/xlI7WnMcT281E\/seNAJ5Of\/4b3w8W9iHaQWTpWS1zEweHvlszvqM8rckkZwtvW7JALfUgeZH95OPj7lmBaCROKH31rIvwlKQbC14wAdhJXPKo1P8yeETFGY\/w+8JChQwmOgcS99umjWOIaeq5\/FbhKWTEeV5T4Fw7AmGOkea23I1MKw8C\/s8WvTKpI9FDAe9rNzyQyEA3MfuwuCpcTMHzAWHG+grwyv\/YfjJhv8BUBGmZYHqikpmpzfFK+vogqyZFeEwTk0+nr3e6o3MxhTA6gDkiEzVZOlqRI1XOIzXqp3cEjmGUyQR+9srStcCNjv00d2+TzhT4Mljud8629QgfM2ADxkGYHHZ+qcNngll\/gIikHeQS3g4qtYyeii1NwQtXx\/9BvjifHrI0Ogxw3EsDjDbpG5x3HQIN+Cy0YZ6OjpfmyCQSjKiz+xQarMLg6or9eeewKSA2vS2isVOpZSvqrV7\/NOhrTR2D4CB864c9\/o+fHWcJJlNvdP6wKrS+vXhZ3gLGPU+j+Ax6pmEEX0i9SMjjx6IyyidDGNgVk7eJMVE8Shk0qvWDNSD6fjRohDdi\/0+Tii4TyIihDj0Zvs+AAlyVEEiUCGOIGj2FL4EHxw9Q4Pl3ylixQI+aXQZgDWkaV4g4D7QdBSAE\/dKYVNrBQEJrebqP4eSp3x5sG5D0u5MjlqRVZTETrnsJjHGcQgSWaLg7jyMZQcNC+osnExBB\/nuKybVlIhUKmnzjaLdzcT3JLT1Oq2w+TgjjajCbdeX3xGKDioXaowiavpXty5ejUQr05xTESfN7kj75qWBN0OjrqEpRi5kr4ML5ucQ3jSgJxVnFwmAz9fhQpN1JQKtXiMTStpVIhzkaMxGKWziycmsarHSpl9OvQ6LPhRk9DfNJCLthoH8cG8YVTekgbLT71wJomM7IlnN6ONUM5BI7cioE7dqyLcj6kU3luzHdFumBmp8GU3W+rqmdT3xHjALqUiuX86\/gUD1iYEoyuzeQVDPRnWnU0BLKvu3da7va\/CTnHt39amyWfAzVgCUly0ibdQ4J9ISxEdnUNJrux7ZqpHvjXEK5pRXpUDW2uF8PQRazQL6TVOmftwQh2J25H5MVqcWvIACbwElq8DJCESzoZDVHK+BFjQwKAbPTTwNqbrwUQIzJTGl5ZYI0QZ4ExSB\/7TXZH5UoUOCrFZQDcjAj1\/lDXgwvoViPux3biOeahMPFbzPXNc0w7p5BvnQ78bld2layDxgkZRmBniMZqNpiIDQNkrbU\/\/Ow5nFLT5gDstYQ1f1c19bq405lR4yiNEoaIpyRAPa8SIymZyM3lcxRXpvsfgUOpXuim1k0wuZ4WjZJnZ0K5e6nvDALbvllJe2gAdHWCrWBAFffwn9nYDhxpkCuoL4zlNash35xvgXKjZbORNeaieICojISwVpzNJYxlV2eCHz1zLWGg5K4LlshFXcxc640tg5d6AViCcG\/P2daN3y6Xr9p9mzHh3WKEz2Gf5dcl\/+ZZh7C+5tBXTEpMTq9TILibPjaUOFOWioCuexoIRukT59HQSaQl0kg18s0M6Buyr+kuUnnWvDZSmdIzDesd+HBsxR5dKukb7vyG+FiI91xea0YQBV\/xojyJyFVXqmxyon2Asovw4WLSS7AzZV+5J2a6YoksPUEa20S84+afAta+jJ5DovSGJMo1IDm3Ym7rtQDV7uaXQA4n6ISeTCbOzheebL34A73\/W5RVJ8+XDLJEjg1WM2XPrynlmNmJv7KQXlESmKI7C6O8i6Rg2qC3p6jQDpjz+WtgcryrYzv3NpbaqPbhyNBzYvp640XvfRJ0GLvgoCrzXYIrvMLsQN5FCFzB\/MaN","iv":"56fa07c622838c00ff3a5146f71620f2","s":"81366eeea8dcdfdc"}
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