Marketing
September 28, 2017
De Beers features its diamond ring in "Sex and the City." Image credit: Vogue
By Brielle Jaekel
NEW YORK – Luxury advertisers are missing a significant portion of revenue by not targeting women – the main purchase-makers for most households – in the correct manner.
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","iv":"75ec609649b44746b32926aff5130240","s":"d16616341f27b264"}
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