Marketing

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LVMH backs France’s bid for 2024 Olympic and Paralympic Games

August 8, 2016

Michael Kors jet sets to Caribbean paradise for passionate perfume debut

August 8, 2016

Roger Vivier composes musical plot to highlight fall footwear

August 8, 2016

Time Inc.’s mobile audience, digital ad revenue spike with innovation

August 8, 2016

Politics and current events open windows to receptive, identifiable market niches

August 5, 2016

Hearst asserts fashion prowess in multichannel campaign

August 5, 2016

Harrods fetes Fendirumi arrival with playful initiatives

August 5, 2016

Sephora, Macy’s embrace Instagram Stories for easier accessibility than on Snapchat

August 5, 2016

Dunhill decamps for the country in fall effort

August 4, 2016

Magellan Jets opens temporary summer storefront in Nantucket

August 4, 2016

Facebook preferred over YouTube for digital video campaigns: report

August 4, 2016

Berluti activates WeChat contest to fast-track footwear awareness

August 4, 2016

Bulgari gives children a hand via star-studded campaign

August 4, 2016

DFS Group tells personal stories to spur loyalty program enrollment

August 4, 2016

Lyst looks to quell Olympics’ Zika fears with Zikini prank

August 3, 2016

Dior uses biometrics to formulate complexion-perfecting skincare

August 3, 2016

Social engagements with brands continue to grow in volume, sophistication: Forrester

August 3, 2016

Lexus prompts shows of affection with UGC contest

August 2, 2016

Harper’s Bazaar creates pop culture appeal for September issue

August 2, 2016

Raf Simons’ move to Calvin Klein confirmed

August 2, 2016

Ralph Lauren turns to TV to spotlight Olympic fashion

August 2, 2016