Marketing

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How to effectively take advantage of carousel advertising

March 14, 2016

Porsche, Delta put consumer in driver’s seat through hands-on experience

March 11, 2016

Focus on analytics and ongoing coaching will improve store performance: report

March 10, 2016

Very short video ads have advantage on smartphones: report

March 10, 2016

Gucci celebrates culturally eclectic house makeover through art

March 9, 2016

Chanel taps Willow Smith as brand ambassador

March 9, 2016

Generation Z spells trouble for brands relying on Chinese tourists

March 9, 2016

Publishers hone in on strategies for tackling ad blocking

March 9, 2016

Leading Hotels of the World engages online audience through video

March 8, 2016

Valentino taps artists to draw attention for runway show live stream

March 8, 2016

BMW presents sustainable, connected Vision for next 100 years

March 8, 2016

Lancôme welcomes back Isabella Rossellini as spokesmodel for accomplished beauty

March 7, 2016

Saks extends associates’ knowledge, expertise to curated online service

March 7, 2016

Brazil recession will compel brands to revamp strategy: BCG

March 7, 2016

Retailers’ mobile marketing budgets jump as silos tumble

March 7, 2016

Correction: NYU’s Stern School of Business will not offer luxury marketing MBA program

March 7, 2016

Correction: NYU’s Stern School of Business will not offer luxury marketing MBA program

March 4, 2016

Kering champions women’s causes ahead of International Women’s Day

March 4, 2016

Sending push notifications after dinner a significant missed opportunity: report

March 4, 2016

Will Snapchat’s high engagement rates pull ad spend away from Facebook?

March 3, 2016

Balenciaga embraces progressive technology for fall/winter 2016 runway show

March 2, 2016