Marketing

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Will luxury suffer with the return of multiple European currencies?

September 27, 2011

Gucci emphasizes brand value with independent museum

September 27, 2011

Packaging continues branded experience after consumers leave store

September 27, 2011

Jewelry, custom apparel top spending cutbacks for luxury consumers: Luxury Institute

September 26, 2011

John Varvatos, McIntosh pair to celebrate Jane’s Addiction album release

September 26, 2011

Aston Martin, Audi star in first Robb Report all-interactive ad mobile issue

September 23, 2011

Bergdorf tries on shoppable video to entice younger 5F audience

September 23, 2011

Bottega Veneta showcases Fall/Winter collection with video, social e-catalog

September 22, 2011

BMW emphasizes luxury customization with interactive mobile app

September 22, 2011

Digital exec to lead newly-created iProspect Luxury

September 22, 2011

Starwood unveils first Luxury Collection ad campaign in three years

September 20, 2011

W magazine releases exclusive content via daily iPad app

September 19, 2011

Macy’s, Bloomingdale’s test mobile devices in-store to increase sales

September 19, 2011

Net-A-Porter taps augmented reality, print for Fall marketing campaign

September 16, 2011

Book excerpt: Why She Buys

September 16, 2011

Lessons for luxury brands from the Missoni for Target fiasco

September 15, 2011

Norma Kamali breaks Spring collection with 3D video, site

September 15, 2011

Affluent family emerges as new luxury marketing segment

September 14, 2011

Montblanc pays tribute to Princess Grace of Monaco with new collection

September 14, 2011

Audi, BMW dominate digital marketers in China: L2 Think Tank

September 13, 2011

Ralph Lauren complements iPad sponsorship with Vanity Fair supplement

September 13, 2011