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July 11, 2025
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Multichannel

Net-A-Porter taps augmented reality, print for Fall marketing campaign

September 16, 2011

Net-A-Porter Fall 2011

 

By Kayla Hutzler

Online retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers in its Fall 2011 campaign.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Hermès makes fitness fabulous with Hong Kong pop-up
  3. Louis Vuitton explores China for travel campaign
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Aston Martin, ELEMIS skincare join forces
  6. Schiaparelli exhibition coming to UK’s V&A
  7. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  8. Ulta Beauty acquires UK-based Space NK
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Chrono24 names first-ever chief growth officer
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35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
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