Multichannel
September 16, 2011
By Kayla Hutzler
Online retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers in its Fall 2011 campaign.
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","iv":"58ddcc2e9de28fff67c60b17f8856e15","s":"846290cf0b7bda2d"}
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