Multichannel
September 16, 2011
By Kayla Hutzler
Online retailer Net-A-Porter will be using augmented reality-enabled print advertisements to intrigue tech-savvy shoppers in its Fall 2011 campaign.
{"ct":"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","iv":"154c1c13f46ac531717bb335c8265dc8","s":"338ec88515c31595"}
Share your thoughts. Click here