Marketing

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Value-driven positioning can prompt consumers to switch brands

November 15, 2019

Why luxury-mass collaborations are booming in China

November 15, 2019

DFS “Give Joy” holiday campaign ropes in 90-plus brands to participate in personalized offerings

November 14, 2019

Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)

November 14, 2019

Mobkoi’s Megan Nolan: Luxury Woman to Watch 2020

November 14, 2019

Riccardo Tisci, in loving style, launches first holiday campaign for Burberry

November 13, 2019

French silversmith Christofle undertakes its most radical makeover yet

November 13, 2019

Register Now: Luxury FirstLook 2020 New York Jan. 15 (new)

November 13, 2019

Register Now: Luxury FirstLook 2020 New York Jan. 15

November 12, 2019

Instagram to test hiding likes in the US

November 11, 2019

Gucci breaks gift-giving holiday campaign with trademark exuberance

November 11, 2019

Register Now: Luxury FirstLook 2020 New York Jan. 15

November 11, 2019

Luxury brands invite shoppers to indulge for Singles’ Day

November 11, 2019

Fast, transparent response to crises breeds continued brand loyalty

November 11, 2019

Versace, in familiar nod to Americana, places Cruise 2020 campaign in Wild West

November 8, 2019

Is profitability necessary for a good IPO?

November 8, 2019

Ecommerce to eclipse bricks-and-mortar for holiday shopping

November 7, 2019

Consumers could be brands’ next influencers: report

November 7, 2019

Nasty Gal suit calls attention to federal law against robotexts and robocalls

November 7, 2019

Sarah Gargano Communications’ Sarah Gargano: Luxury Woman to Watch 2020

November 7, 2019

Is virtual styling an effective way to sell luxury fashion?

November 6, 2019