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Dec. 7, 2019
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Home furnishings

French silversmith Christofle undertakes its most radical makeover yet

November 13, 2019

Little for everyone: Christofle mood party tray as part of its Art of Versatility approach. Image credit: Christofle Little for everyone: Christofle mood party tray as part of its Art of Versatility approach. Image credit: Christofle

 

By Mickey Alam Khan

French silversmith Christofle has undergone a root-and-branch makeover, ditching its Art of Sharing positioning for an Art of Living approach to its newly expanded line of products.

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  1. Bleu de Chanel dives deep with new campaign
  2. Nordstrom targets $1M in holiday philanthropy with four partners
  3. David Yurman makes more room for men’s collections in New York move
  4. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  5. InterContinental crowdsources local insights to take travel beyond tourism hotspots
  6. La Mer takes daring approach for mask marketing
  7. Dior goes for gold with flashy J'adore campaign
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Ritz-Carlton takes Fashion Santa to four cities as part of holiday charity push
  10. Hennessy examines DNA for V.S.O.P Privilège Collector's bottle
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