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Food and beverage

Celebrity involvement evolves in wine & spirits industry: IWSR

July 24, 2020

Cincoro Michael Jordan Founding Partners Five NBA owners, including Michael Jordan, have launched an ultra-premium tequila brand. Image courtesy of Cincoro


While celebrity endorsements and partnerships are commonplace for many luxury brands, the impact can vary widely when it comes to the wine and spirits industry according to a new analysis by IWSR.

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