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Dec. 20, 2025
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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Harrods announces key leadership appointment
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Audi propels Santa into the future with electric sleigh
  7. Lamborghini heads to French Alps for women-led driving series
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Diptyque plays with the surreal in holiday tale
  10. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
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