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Feb. 1, 2026
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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Balenciaga brings fall/winter looks to NBA 2K26
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  3. LVMH full-year revenues fall 5pc
  4. Loro Piana spotlights fine art for spring/summer 2026 season
  5. Selfridges launches beauty waste recycling support in store
  6. China’s luxury market losses narrowing: Bain
  7. Four Seasons shares plans for strategic growth at 65-year mark
  8. Vispring opens next US showroom
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  10. Saks Off 5th, Last Call locations closing
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