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April 6, 2026
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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Louis Vuitton highlights personal stories in Speedy P9 campaign
  2. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  3. Rolex continues support of The Masters tournament
  4. OTB Group’s School of Craftsmanship enters fifth edition
  5. Prada Mode exhibition coming to Chelsea Hotel
  6. Netjets developing exclusive-use terminal in Augusta, Georgia
  7. Alexander McQueen takes Manta handbag underwater
  8. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  9. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  10. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
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