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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  6. US lowers tariff on Swiss imports to 15pc
  7. JW Marriott, Flamingo Estate roll out new wellness experiences
  8. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Lancome to secure spokeswoman Julia Roberts for $50M
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