Luxury Daily
The authority in luxury news.
Dec. 5, 2025
  1. New film from Moncler marks return to Winter Olympics
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. St. Regis Estates to premiere in 2027
  4. Dior’s ‘Lady Art’ project turns 10
  5. Hyatt names global lead for luxury brands
  6. Fendi reveals holiday window displays
  7. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  8. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Balenciaga makes holiday statement in new campaign
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. New film from Moncler marks return to Winter Olympics
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. St. Regis Estates to premiere in 2027
  4. Dior’s ‘Lady Art’ project turns 10
  5. Hyatt names global lead for luxury brands
  6. Fendi reveals holiday window displays
  7. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  8. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Balenciaga makes holiday statement in new campaign
VIDEOS
More Videos

MORE IN Fragrance and personal care
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Estée Lauder Cos., Jo Malone launch AI scent advisor
Chopard, Boss, Lancôme front AR experience from Snapchat
Augustinus Bader-backed skincare line from pop star Dua Lipa goes live
Social media algorithms, AI transforming beauty industry: The Future Laboratory
Estée Lauder Cos. takes minority stake in Mexican fragrance brand XINÚ



RECENT ARTICLES
Presenting bespoke models, Bentley tributes ‘Dutch Masters’
France welcomes first Case Loewe location
Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms

Dior’s ‘Lady Art’ project turns 10
New film from Moncler marks return to Winter Olympics
St. Regis Estates to premiere in 2027