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Dec. 19, 2025
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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Burberry, EssilorLuxottica renew licensing deal
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  3. Ennismore picks Bangkok site for first-in-region SLS Residences
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  5. Laura Burdese to succeed Bulgari CEO
  6. Dior builds five-story statement flagship in Beijing
  7. Luxury Women to Watch 2017
  8. Luxury Unfiltered: How AI undermines the essence of luxury
  9. US luxury car market expected to double in next decade: BCG
  10. Happy Holidays!
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Happy Holidays!
Off the Cuff: Getting to know luxury’s top-tier talent in 2025

Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal
Lamborghini heads to French Alps for women-led driving series