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Multichannel

Chanel chooses digital push for new eyewear collection

June 24, 2011

chanel-claudia-185

 

By Rachel Lamb

French designer Chanel has chosen a digital push to complement the new 2011/12 Autumn/Winter Prestige Eyewear campaign, starring actress and model Claudia Schiffer and shot by creative director Karl Lagerfeld.

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  1. France welcomes first Case Loewe location
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  3. Versace announces exit of Dario Vitale as creative director
  4. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  5. Chopard, Boss, Lancôme front AR experience from Snapchat
  6. Vhernier enters Asia with new store concept
  7. New film from Moncler marks return to Winter Olympics
  8. Hyatt names global lead for luxury brands
  9. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  10. Fendi reveals holiday window displays
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