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Chanel, Hermès target affluent Town & Country readers with two-page spreads

December 4, 2012

 

By Erin Shea

Luxury marketers such as Chanel, Hermès, Estée Lauder, David Yurman, Dior and Rolex are targeting the affluent readers of  Hearst's Town & Country magazine with two-page advertisement spreads in the 168-page December issue.

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  1. Porsche to drop stake in Bugatti Rimac
  2. Puig-backed Joan Miró show moves to Washington’s Phillips Collection
  3. Moncler, actor Jamie Dornan stretch puffer into summer
  4. What do China’s 1B+ short video app users mean for luxury and ecommerce?
  5. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  6. Dolce & Gabbana reworks Ray-Ban Aviator
  7. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  8. Luxury second home purchases down 28pc in Q3, up 152pc from pre-pandemic levels: report
  9. Hermès posts 5.6pc rise in opening quarter sales
  10. Luxury brands are now limited in naming capacity
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