Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"3d3126df27fc8e3dea31f9c35ae213da","s":"a47491c15ccbab6e"}