Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"295c6de93a9650621067a85fa5bb2bab","s":"660e32b399d82549"}