Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"e4688d02baf35bbe27db2f6edd1baffa","s":"c9de00510cb20324"}