Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"c090ad808c2fe20f9bf63d81f700dea5","s":"bf426aa5bf24596f"}