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Mobile

SMS’ biggest achievement is proving that mobile marketing works

December 4, 2012

 

By Chantal Tode

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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  1. Fabergé seeks relief from COVID-19 cycle with Easter egg design campaign
  2. Jaguar Land Rover deploys fleet of cars to support emergency responders worldwide
  3. Alexander McQueen finds new way to engage fans with McQueenCreators
  4. Day's wrap: Lexus, Aman, LVMH and Alexander McQueen
  5. Financially-confident consumers to spend on travel, auto in 2013: report
  6. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  7. 71pc of affluent parents opt to upgrade accommodations for family trips
  8. Marketing to the Smartphonista: A new generation of digital buyers
  9. Tiffany & Co. continues app push with banner ads
  10. 9pc of US consumers trust text messages from brands: Forrester
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