Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"212a169493fa470927f638d85536ce59","s":"d5fb486a5bea9071"}