Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"5af87cfbdf2a44de3cc8dfe1b845ff27","s":"7b5adf6305746af8"}