Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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Vt7FaALTn5FWg2ebN6ep4wbBCkiMbZO3vm1es3gVowfd8hAWjz53reLrjzM9AETY0nLUibvZMEwVgbJwD42B1aXbEi17IC+0Qzkr9dN2NggrmOl9fMObKhIjQTeVCHu5ZucIYvb5EVtT2rfG4iAFcmGf1gXKi7QIrR0O3aMDWt04qP37prbBnm+GzigNmGAMfxfqzOrzjKrlcwZk5oD0ghYBT+apbG\/xbPbh4uLyz3XhHPDwsk6UIIXoLCPV8Ldk+fBjLqt5nheAyj9HNZzgTGIrQn4cqblW+h1Ek\/LHcVCgufogGHI5sJJ\/scpsc0xQBaFxJ\/KcpfarmmEJuoSkRYz+9\/gHtJhiT3kGGOvzBYdkXPKDjHXHYZPhrsf8BqbclaofJ7fDnyD8niBk47Jv\/HCvrQ17AHoMkxe\/rPQ8Nk2wZ3NzSF3F8L6oUQeqBOKgokqUOXSFHhP0t3unK2TbiwItRKJCQx9+pGnQ4WPHE3YA+z4mPDzEgSrJ7YYYDHsgDRf365Ke\/doumw6r\/2B9vvCYKRsuv53\/MsU4ThbuF+LZa5\/XK7DCwlU8zAD01UhBHH2Nu4ylRcbLLbyz466984F0vlr185td1Mm7qp+MyUNIcrbYaulecTsE5NHcp4+6Kgx89Fejlj4D520zhb5G74E1aNb8yqEzL72nAI72LGKoBFMBFptFtDkTKJ3J+1INCCHvu1to8mhbkyhhst7N62\/c8LB3xB+9DRHmYlIXuWaEozEvmGCSL38xAmR4+L\/9AcCgnl1PUTJeb3DL6fwjUI\/WiIXDuXCD231A+wGMhBCiHe3am0SrY9+jGfHE5aJJfg3xtMrL60qWsJRHptJyOLRQvAm\/uswmgYlYCrolYO5NLyLndoyAE0C0ZVCdGjtuJkpRk2fJUzx6jsliAmhXbbvjEIsVJa7MvOa4SqY+ho1Ge3XS3WIiicgodZfb8mX8m\/KHFBXEmOYmPQuEUB4hmUe9XHqKURmMI+2\/r5gRZvxEgt45MsMIfaAq9Ol169kK4g3ePC1CDPw7XMeTcgsAFmb\/bWaeF6Z5kA5Y57dsiqB\/DaAhK4KAySOcvcW0eRoIWJRqnXtxqP26+lpIgL+mDCGRrUlPbo0HGAtKtstOTHFg2uRpLnDnYjCzAuS7IpHSwAGSmMezFvHFVV8PlEUtmUFobMyfNX8FrCMsW\/VvrmgYi1gINDIHcJdO\/U49fprwFC3KMJ4HHq9e2wdKApDYYkDG4fcxxpaKUGQ0z2PAiXUuPOd++HW4lYLtFz9iJi7HE7WhXs\/W1qYIVvoq2FiHGqOQKDYYudWsW34Lj27P4gVapT9fKSRCDYJ7\/DM0oKHjRlRbVM+ouBE7MdFwNwvSzKcFI1SPFZ23VL0IgWmBL7aVJo+rje2j6iJE0aSeBTnG79zK3wczHa+SBvNnqjvzRN1UYmpfmk+tILS9lSn3TAJ47HVwjg37plYgc31EW450gBdoNYWt2vQrVSwGOrTjOoNv\/P4tjhDfsKbmr5UXqBsv70uRFKS2xI7R3FpQfGL5XV5OnXq2tZpPt\/0wwJHWhUv6yGTiwyYx4HYPcCHhCcVuioSPl4hDsKDHgElziuCKK3j5QJXrbjLJqeElP6KJxhxVCcOPznOHuYqZa4yayIUjD10AtinplGbTGZ+J8FB+4Ilh2f7bKy7zqP3\/xSMZrIZY+iA7DWyiDqj6Br1OYQXm5syj1UxmoR2HR\/wuycti+b44Ed7K8yO\/lRsb3dIWMkcZCwuDsOw1nqP4zKl5hX6tGLiaxDcui4YApNUr7rKK3TNiUolJZw3GjHnDst+EqSExjAUq+6ex\/ub1BxhCeD0Nl1jc24zoGVtod90PEr2hbZJoye27rkIhP9KiZjrDPR1nTyMga7\/\/8AnKX+boft+EKRYtJWWK0WUZ2Txasw7gtlTDSO7diBbWB+JEVtUsQTbIZd+LUnZlGxZ0XdNXTDe1edPZVaFfiS6cyU7g67AZunOzHc3FH2Z1bXPc1ugJjKZSr1zMLAcVzpugfmhSb+R3p16yI1cwZ+KwjIXMETw1dT9+zTHMQ9Mo7DLiFj+DYbYk1Ic6b+Qm8gxwAvWXwLxeB8CApPwhTgIKfexQ9LUvBuhmCbMjdHsAteXJkkx9fNnc75dx+eM7E5gdc9iiHHsHzfbNzzlZ2uB2ynsyarAv\/oJRpmmRdnDoQ0c7HFfAq0zhSMqFWKwRFQ7EEGpi7kgk9uMm1YjB0R+MsW5dqFTi08+Zc1WdP8k4A\/fr+w3\/+OxK3nsfBzlZYEdihJJGuLhkcnxiSy90YJTJrhyZ5pIBfcv8xmsrbwB3LPnlT+i8+ZSSw3MSPhWuzztHHBnouUS5BPUMNr1Kxmb94ADcCEByqr+ePoVomPmsq9txK\/zgiBO6ExG\/mP2KuZZhErjoLLdS49hO74UajE99uETAjdM2yvmQD02o1fxjVTGEOdVJlwwtCA2YSgssB1lqbeYoWFoZsuTrY7Ob1rJqRhsBgyr\/FGvECUr7Hi3blbnKXzJQ1cnyKEU7SpvWJrhVcuasorLLCFxnR0A2wGv1fPSQ5N+gITze7VCsqxjpduI4Fdt+pqMYFWrHMBucT2liHdwrRCdWfRKa\/F8IEzEStY4Zl8Yl7Kr5SYt\/MpehKqZKNz6x+s03ao2LITE9h\/qB6l7LAOMvRFMXGwYlvRhOnkVvZHptfMIsp3h8vTX3aTdNBjZt2GL9T3mpE37e+BmYUxFiSup0I9qnfRY8tGq8LgECHl\/97btFZHrSLF3JM2sfod5tDi9y08hXMi3POq\/0So5pQXjXfSW+TZ6wowTu6X3gt9XhjDcd8bXmMWVe2+81Y\/33lGf+9A4tR6R5NhD5S2wT163SgybtHAMu5IxQ\/rVHiF0occwcbdJJceXE3meA2j1x2TYzVegE6tq3yL5SCiiitI7\/XgwQyfehL4uIZcGGgetZ3SQapW9luJhC1vf9QIvLhsHMz28gAD68kTiPYuRSzg1\/IQgwNFnu9uN5a9STRDOE0X6JpcIvhldU2KXVzsJ8N\/Q2caVwqR3\/FP3Un7QNG+70NjuY1\/\/X20izQK7VPLsBiYyqmSMrJzIzpNDPrM5UB8g19hYWmxPGrQONNFCVugJAwv4QczsaNSY0mCxcdPf\/+MP81QBqQjNqroNSBf0VZRk7xrl27coKoGO024HGQY8QXIg\/dHonl6+cEeUr+CHYzTde4UVfrnFKNzruLHJ2oamwwdfwAhbzALFv6qdouhfpZ3YEzc3eBuU8IfbaKlNhsp7nqX+bSeof\/XcC1aSJ60YGyaKWKZdk6wNZvCZ0tptQpTkcaH1GwI09i+iVzCZBvxY6LJEXtTVoq4\/NvRCO9hdymx3EO8BfGssbqxscfM\/TwAqi+IqcF+quu\/CkFdxqiHoD7k9pgLy04izVfzY74eoiqYtR4uYTECX3U1U3V7T+Uy4qqsqGAOWjd9poWzoMowibZBTcKgl+PFO3fk4ZjGqaITzT6xYuCSPrloYVKkgEA5+A3pvDIvNVhCgZuCzRkrXg5Ow+jpuuUfZ797mEtMpE\/FP\/Pj1gm+UjitASlp2Jd2Fd9wVULjft46naQ8Fv9uDU\/C8d2MMWmWkZFTB4fILgOucs2XLmU2wBRi+c7SLih0L+JTuV5WZ78h3XLqtNDljUX5CZHaPVOIVak2nK\/KQi0NflyCi2KO9gzG450DjUxbKk1spDK6Pf9mXYEcR2Sb4xqRXRcrJatMJY9RlEsdvgzsiSS8\/yKlct46IOO7V9dawS\/UpVoKVjZFvxG35D+TPGBIeKf3xNb4ysIFHjxk9rI73nwnAg2PjlDCguu+ZLHFzeLbn4HsFn0S+IQ9zPzoy9QArnIBoxDZceUy6ZhKCmoD1krTlEMfyYIQa340Xh3bZAWarBlhK+1evLdYzBDSnh300TVxUIaHShx2\/imT63NjX0ayJSVxCsElev1BerXm04caAwr3EmkXnHCeixKDSZN5Z\/SRLkLn6dKBZoAeQXI9zf1jTKFvyMZrj2or3aYdZ4MvpHe+hd0u220nm8OVQCwT11wOgVDg5TI\/e0yHaLsmjD4EzMd\/cnl5x3K7MPWAddD7pPrQBgj6HEZjGSAvTzN1UOu6AZaEjB+tQXXw39npyUm8Bh8t4dna3kTb+eHWqaxngHcsWVJuw\/Ml5\/0ESni05fT8ivPNxU+HEBLARzxB+cE7v+ZEXVeZZVBJ7hsZXdHBc1fIjThXzoY\/2ZFrpfqnKWMUeb7uZjro70+Rm3v1P2WRxFK7MYz5rk5EVR2DAGouIQ0YBxjsdw6ZS+IC0h9IiKWnIC+ygfbtnpOyDDlTJxD8WgBiWhwPR8CkW438VOfFzb8s6GiMXWqYI8tC3m0VVUdZOCod2j05cevsjgrrVKR3FsqrAwILEiYrekEV8CjECDwsbjdFH51T8qZSnLXAQAmK\/meWMvCPvaeyN3sw50Ny\/u3aWnuM8f8Mg7qOsArcvWsGQ=","iv":"cb19e435940577c1d1d074dcf6a11470","s":"7a69f0b5934b24d1"}