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Mobile

SMS’ biggest achievement is proving that mobile marketing works

December 4, 2012

 

By Chantal Tode

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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  1. How luxury brands can win Gen Z and millennial shoppers
  2. Montblanc inspires the art of writing with ‘Haus’ grand opening
  3. Porsche unveils nostalgic Boxster anniversary effort
  4. Burberry transforms customer experiences through digital innovation
  5. Porsche turns volume up on musical creative process
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. 2 tips for marketers in the new era of data privacy
  8. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
  9. Travel industry looks to digitalization, sustainability to survive pandemic: Euromonitor
  10. Q&A: Tommy Mallet, founder/creative director of Mallet, on plans to grow his footwear business
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