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April 19, 2019
  1. Collaborations capturing attention of younger luxury buyers
  2. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  3. Social media users more trusting of peers, influencers than brands
  4. Chopard shines light on carefree brides-to-be
  5. Albemarle Street adapts to changing London retail landscape
  6. Register now: Women in Luxury conference New York May 9
  7. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  8. Chinese travelers want personalized service, embracing experiential: report
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Day's wrap: Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy
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Mobile

SMS’ biggest achievement is proving that mobile marketing works

December 4, 2012

 

By Chantal Tode

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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  1. Collaborations capturing attention of younger luxury buyers
  2. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  3. Social media users more trusting of peers, influencers than brands
  4. Chopard shines light on carefree brides-to-be
  5. Albemarle Street adapts to changing London retail landscape
  6. Register now: Women in Luxury conference New York May 9
  7. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  8. Chinese travelers want personalized service, embracing experiential: report
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Day's wrap: Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy
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