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Aug. 19, 2019
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Mobile

SMS’ biggest achievement is proving that mobile marketing works

December 4, 2012

 

By Chantal Tode

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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  1. 2019 luxury spend expected to grow highest in UK
  2. Chinese travelers want personalized service, embracing experiential: report
  3. BMW MMS campaign achieves 30pc conversion rate
  4. Chopard champions French filmmakers for digital film festival
  5. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  6. JetSuiteX touts time saved with alternative aviation in rebranding effort
  7. Should luxury brands stop avoiding ecommerce?
  8. Ferragamo works to stall Chinese counterfeiting with RFID microchip technology
  9. 5pc of advertising spend dedicated to multicultural audiences: ANA
  10. Beauty begins retail strategy overhaul, moves toward standalone stores
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