Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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9niHPsZbW5siXs2DYbp44JtXANHloW2B3JyfIRQ\/0+cTXOPj2VWGakIyZ8puoYsEJBmfS2VHRx5FJCN0w1QXSicRIDZV5Ne9IdagSXLl85aXOT\/FCda7CjGRoC4\/gdCFVYNmQxjOUKgsKG\/GziUvuaOwVMgw8IioFm7q3PvW3w8jFGe5hB0d2gNNN7sOQkUHrLztdY64kiUj9M5VzhL8u\/Z+77I64G6hiWyVhhKNqQt+KzfgX1temF3Hhi1wHpyo5FYPM\/ZoVsLscLTTZykCS06lzYxjMDyl8jdF77k6YJHk\/vezJQXTu91bu\/s4TXOlWRtLm1gRleIJ2W7E1zqj6k5Cr0xmDkSHlYd1RNNsuXN5kmAtJogIcFLd8Gt4ESbWjrAMEvKPKyahkEQ1yizZPG6bNn9oB3s\/QoVU2nnkiumqFekBdjSjzEpm4Yh1FC8Ot+552Ce3InwGDwuslp6jtf835C4MMt2W2AcnexDnbp\/u8HgpG4L8nXIIWd2Fr3j7uVpvTOS\/Tb50JagHR\/vVnXtwvDR+E4\/Kww6CtZNX3ikww8WrSUVbpumXRD0DlownYuD83Zlo\/848m6lOHyWzn88lU9xvUfIHfPDEupVOzMHGKTfmurodmxBKdPC+6owjK99l1nMXRn7IRKUJKlggcrcI+4MDhfxMxCb\/rsIMHpJW5zHIgbzmuCJ08qT8HRkBw0Gdgjxx5zrxE4wBMOuFiX2FDSzsPFFV8h+sBJ8JvphlHGruS5bJhPpTGpi+Aw2UgU6Y0E+GtcgHWP5sRJ58WEmp6lhh3U0JYk29TkB6BOYlWulThkFkX37uUjNCofTq2VuNrzz7IM4FSF\/AmuB4qIRp2YRAhiqyyf0AMuM0jy89apcmkVHiAymE493hHSkL1HAKuMmjPU92Us0VCb2yi6nVbJ+GmAVBrE6nwrnjuVVngsF4LMkGl+SjofcerUaiZ3wFSedtDU+V+hNzbtQ4xDMOtF6VVPNS7oPU+PwXBynjK6Y83FBFCM7du8QlEIIYFmt90dMlae2u675aTxCpnofPllsi1BqAdE68pj4VLjK+U+035vQNmgV00rkmP5parIx9FfYpSS3Sjx2DZQ4gqa+iR25pVvpiByB+UPmgNtlOkqgbOb+SfIL9zINDcATdFRLEEV3GselRyFihJ7kHgUjWioyg0Z0c7iNiJZZinZiHVGIJJQS2sYJj2DFMcnKsiKE2ZNZCZMsbH7lP2TWq7Cm+LusMKMFrGZMj10yF4Ss3IMOGDZI6btXCkigTIiYXk0w9vvM6wdYyC\/r8Hwvmr4DEL1osYpET7iLe1oK5w3rx7bYGJ+1ADatiYAz3tBPIFdbkCI5ITGBI+Ayjk0RrBCCbt69jbDIM7ByKqP5VuB3HWl7PzkrNx4MnENxfhW2rYh5Q+sITz\/7C1pvbdY3EJVLue0RUJ57yut2D4odbonlzDrxnpOGAlRKU86w\/D41oHGfl+RzMI1VZg72gSIyQ+K+0a4DxthTo7X0zAhrSe2kl1s0z\/1uVGq+7DwYW+EDpd+1YJeheO8PEnTk\/JshyVuEhOZ5AvjuUZyQK7Vh0QmO4ZTKbQ9LGljELBFC8gz\/7VYF+67OYgsgqAGWokEcdbQYisyd7mlibaFFXcD\/b5xHr6cGrSyWeJw7Do7gKLlb+r8v41yVm3ZztDgxTGPIlNe\/sgRqKNHulPl7KMH907koDTAw+jRU5cgvdAkA6EDkKL6LCzTN81nTgh7IoNlLsP\/sbi9z2lHOxzwd7cIZ67Z3qiF456hhzIHIZoL3bUIqyTlrm4hCiwuonsL0Y9fPIr+xG5ceFfYUOm8E80ZzRxiZEtNWTI6dvXhqPmff6sqRUTVCOgPijwmknBtXaG9ryCZ8J7jylfw2QfyXPK7P7bMeMuRV4eorN4IYmy2zd579q5yFipnlD8fmMZVSW22Kr98QPA\/YYq\/GXk2L9LXeDOuYG5MUNbyUQOvc7oF5JEnxLEKEHSnvUJece0PEbEM8rUnHalaXqyONnOQplH1IEMwR1rHjy2Slgej3tDtNyTTS83y42bcZRvijukWKUg6BcbaiiN+qDTo1Rvu3lX\/qwH+kZ97RtfXmMrDSjXvfeIIPdUUVBpgp1yWIGG6an3jFSmXrRKdbaPi4f4MkK3Ddkk5UOfTl8iWUur4zg9maJiy4y2tSw172q+GjJRSB3dUcpW7+sMuShzsJm5p4B3LKHqHahiPVHwBq1tWXfawSw7tjd\/SfW7CACzXUQD29fndPVHcuTZLtS+6FpQKV9STw4bqPXn91dAsI+r+o4P89j3X+\/0EexSk6hnVKnfV\/nT1oXHijMeuBErn6hdNCHEjsM2YTGyRdsmTIdLXMsmM5w3+rvhxmubyFXIgPHyUorhm+ZVMSvK\/QYrdm1oJnE6fhIa41kDJ1YJs745pb84M\/yXUPoc0pdJvcLBagtTibLHKaSdfN4SR3yBykYlhPobSp8FldEZDDkerr08VIpByXgjojfaDwheY\/\/CuBV9ZXmnOgNk\/3ii5b5S1t9SpYIVNJSQcvHGDQ2pWbt0cY6HzBS6rSXa\/81DlyQ2k\/89mkMHE0cq2\/7es4hMo5DhtprZvQQz6UBN2PP8+BGVcSz4TzSG4dsGhptGwZA4q7eGMICW1UQSAkiHg6Hmx4Hy49eBG68xmmGwkMufCS\/FrQlk2aic7ghMht9eusHrveanVWGiB\/2xdIIwA9rZjOaNqPOC79KK5\/E8K2XFD5m4XvP7pqJvXgm\/\/bqAapOxTUZl2RKta1gsPn3u2K4daoQUiR\/UU6R57QJ8FiAxiNMWbb0F4+wvTMfLULqkiAVh0i4tctpU6z3FIHMPY9J9eEpC88IlvhrKj7Z2vWQAJG02rhdEAM5mNlOpoJ52htp3ojLsLlkjGwIS5MYVR3k1lf8El6wUnQtmViNFrauhFUytJraaKSRghxlsVGU+5D93+8aDGJms2Rxz2qxBxvJm5nxsZKRNKhkyIfW9Wt8AZVQhF7ZQEUAYapqks3RZWcSXiM\/Bm1H885NTTdOa34vSDY2fKOwMwaIo38i+91h+9X6DhiQpEsfU\/nxA6bUhx\/VjT+o1CkvP3iDamA+AJCEKw2\/GkJ86gicltoRh40U9qwozEekSX1tESTNo8IM8+gax3BcutP9orRDg18jTsAFC7pwXKnktpwmB1hL78x2KaWyD9sbki3stpEoMHnVXLvUP11vHFaa2kwdd+TmEi3pL2C2FnjBVIb6N4vZXRbze3O2WNlj+9V56ttAxOiLpweXaOklKPZLv8z7\/v4OpEeRUHKtSfM0U6imFrIChLyL8P3ELrRnVyM\/m+HbSD1saYCkrG2GcuuK+sjHBLAjKEwS+7mtP\/EW87KlHjMIVsjSQugeBKeu3UTkY\/m1ujf\/IDS9AOo4mRyongrM1A+xtKkeMvzfV\/epvQd1e9p8o\/gsrOamrBca3+5BpGRIQJHGHGRP7iwoPHIsfCveQDZxGYPacq8NR8B0DtcrWnNcCjPv2cSQ2kiKdjxBdWcUJ4xKq0rqpaOI4M3zxOLyf91tSxuq9JQ97rWHfpRlKsnxQs\/QkF1QN8SoBwEC0UrrVqnfuCry29zIu8Ks1lMUgCZiCCHq10Vyi5ztU2k1WiOVykYwce8BkuCAsD9tXO\/eIl3QbzzBYbO26UZdehtLYPenaaglg3wtEd6cSGzh9NXji+OY\/PuK59vFsHyYBVmHh\/1pL1CTeSVniyVW2lpZKjHMekZpicBDQf6im4Vy0tdkdYWbsWugabrVoN4uTblFyP29uPR7dEQ0Du6u+h5zifoBYlwxlc3PzrFawfEdaVYhw8AEjXUkFog4fhEFRFTda\/J042rXxbeV6vvj6s9\/uyt\/IEb4Rk3c9HCh+jh+DzHbVyOtp3sXJDb0Y1tJkqe4R8Qn3rv8k+YCp2sXETVbO+08s6WfUOFCi0rnC6Niv1AdpuiLCKWrpNdu\/jVbRFVQ36nI9xYnIlFzYitaNtE0ZVvcRiHHOPt8SDTp8LRU\/IAJyRAvNEepsk\/b8zVfV+jX3TiIvXW3lE8SlNFaKK+Kbt8MkHd59Ha1LFBD+HvbKICkb28Ge894JCWxip7AIb7XRghXYqwgcMRZBk7OKRJhkFnXEgyft2x1CgRQEYZt7AxwMINT0zaDZep7lfiDWSZkFI\/6EGWOO\/LYgaKnDwq9G7GfW3iLWDOyracfb20ClKQnmMcoqnb\/VkiComZjK4Jx\/lq1dontGFsKVC6RGfENgZS9eqzwcI25Bt4Qex5trqh6h0v8EEBtRqM5AUNKmWhU5tVSitGb13cMdZqkjRFBFsG0RYWuTCwSv6hk77Kw8Q84PMpiiyH3RTWG9VcQBwoDfDIW6En\/Klm6W6ZZMafnUUQ8f0o3PI3xYnhog2Tm+ogYIBzHS7m0JL5nccR7ASMOV658euexcUHL9Wk5LNqJTb0jlyeAsa9jWJsHPa3VWZV96rE+lkQ=","iv":"015c507913208046a57b93b7fa957b7f","s":"f1d03df3e2970a16"}