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July 2, 2020
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Fragrance and personal care

Chanel Hydra offers soothing message of renewal

June 1, 2020

Chanel's Hydra Beauty campaign plays up the hydrating elements of the product. Image credit: Chanel Chanel's Hydra Beauty campaign plays up the hydrating elements of the product. Image credit: Chanel

 

By Dianna Dilworth

French fashion giant Chanel has kicked off a new social media campaign to promote its Hydra Beauty line with a play on the senses.

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  1. Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection
  2. Day's wrap: Burberry, Boucheron, Porsche Design and Tiffany
  3. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  4. Will daigou help brands survive COVID-19?
  5. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  6. Media could have more important impact on luxury business: Launchmetrics
  7. Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
  8. French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons
  9. The pandemic recession demands a digital response
  10. How PR can help you salvage the second half of 2020
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