Marketing
January 17, 2023
One of the slowest luxury houses to go digital, Chanel topped WeChat article view numbers in 2022, beating Louis Vuitton, Burberry, Prada, Hermès and Fendi. Image credit: Shutterstock
{"ct":"ud1QpVHdLCmxlmoy05189Kp+6am\/SGZuB\/9F7rWSbEJ5SLMqE4oZYBZtf7+WPROR9i++rKVdgl7ud6LwsQ41pNWWPFPYx35aLctMtl0Cq9NZ0r+C1VF28Qowa+wHvL0H1BtRgtcpNPMlIxRXrDyvMpGqpGEk0HEpkhXdvUFRU0GwWL0PQramwe6BZOt4aqu6LXUpF9JLMzrYAE1KIMKq3Vyaj3IGDKn\/Pi79InO67W9c5kEQ3TLEXvusvJ3d\/23463Meo6pO5ETMT9TAbiqho+ZFAqoC6UJ+Jb3z83nEv9M\/auTWcg559FNxByzxplq2aoeBMOLO6FGcQB1F19jwOAnB3wm2A822VD+x7YewCuoCvdd3IevtEXXfFLSIdsE1qaPEVzrm8YikShT4QQ76SUcmzrHIx1B83A2JnTXhdmELeOxgSlylBAkY0gwMg+PaXjaxLm8rsux8M8HTiUfNLwIGnwi7n\/w\/mk2gzYTDgclvyhgL046Oou2uWdv0Vt8L\/I3MT71rkHfNXz01DOjpyBbmL9a4MansTdGHRmdpcmCloooSQ+\/3KAr54tVaI8wUGqqAGl9UQUfgCsjJtK+UEyMsH49XYi4XAMg7SN6Jo4kPWHvR7xIJkRPT5anQajyXYc8rm6Gtr4fj2oaevtEGC+RDZbqU6DrjH\/sRhMXCpN2HOfQlSPjRSDiE859nFE08\/LmOeq2d\/zaBtp6D5hIcxfwjPhrHjeTAavzTv+rriGKqxBIgsZSlQ\/hvKBW5B0SiZ3amNT5mU7VBKHCgfBDq5Gx0vkQySg4JxzL4i1nvybNxRralZshc4e1zgruXTfAPeuaegx1v7\/u9JT2X\/YaYQ0kVgXKVNmFqaBJwfKR6qEdHjXCYWLpBk\/XP6lKNTA7zIZvUFTq1oYb+TONxTjxE670Ni4Hdpqq3IjDJj9eFzXXdAf0siS2HlebehQBvJjDLOjkT6JzvUiP4lALYKQSv9K9T\/9oMAjKVvmXa3Ipo6NKMFEut\/gvcFt8rV4UFusN1+8iqX3WCLtznNlBcjEBtBayb\/Xkj8q1sWyQocXbCRwBqpBmavJVkomvrO3b7fOn9JO+fb5rQR5qRsUiJ161C1RYWtM5mfZgphzYlwGj8MutrkVur5wtRaWJbqw4r1Zs6SVGMFS4dmpulRqWKTFrYKHt4RcIJI4meBfcnoU2TSEFq3uuwbccTi7QovzfF7Bm\/KAMd6t07oUa2L8EqMSG2mUl0jWAlu+NIoq8LDkNAwszUSYclvKhSvlzypW9ljwtwtV37Tu4ptj7RTxtNsAgm3v3frw84TblSLyWAjJe3TyUAk1c9Tuqaq82UXgIt+eEl6hbtRIZgsYvGTYQTsHmAgQ67PxmQX734imc1obkfoXd+67k7J1HDlmEW\/2YDoEus\/GjcnczdGyTAYqY+insY6VJfuOF82jKZEya5R+WQ50HGrk5ZszsUvC\/v+rHTx0ilUgFU3+ddYZN6+rPWIyDu3Vebxo9+9YXNKOjNSIB3vFCE4RqxI2BOfTtnCn3lDSoNmPjOPPYkxpZ491I1gu2YRTyU4ktdx\/QpIlzHqIZoyPAIElL2LVJCCtzXdcWRGZSjlSr96B386OUVjyZz60g7FQAHEw3rpUW7b9fh1RjsY24c39OZ+c\/3fzrfeqYId2BolafYDzUg\/Qh2Q\/NOR14Qo5NS+Aa24jE1hPV12O9zmEg3WeaTQYNRxtWRHRMAp+uOoM7xKn5YOnCUJ5nA\/dhWJv+BRUBHX6YzgMcPI5nhsUnHSsFWKDZoCgfESDiFsbAbsThwKoAV\/NYl9p+6OcoMmPZEth5zMQNl\/B4yv0FiG7kyY9bzsNIEm763QeNCjmy5moTYksTkKz9hz4gk3dwk+u4IR3uNuKalvnSA\/mNLqYpRPT\/lhID\/+Zt5taanwbDKLJkRocJ2QevVlFMVuGJHG0VxuE4a\/MCge4HNIKfpv1faksvrTlhe8+oVPVGQFl4jYdqdpDJ6GpmQ6vny3\/4nP0jYPFEjDd0vm2MQ7HX9AhPgDsWRaDHKe7aWI9LFg5CnceXKX+PM5jRrINTgpvDSvNr+W2Fn4e2Gz74sETHwmCamodKR\/Rc12Gd7O2nfsX3RYhhLtToiEzLt7zIefyXl\/hHzr89iWtqFbwBqJhr9NH+4WWHNJYCfa5s00NJTLGf0lrLo9E+iCVTSakhgqKBfRNfhgKrLyoPIzwi26Vr72oz0iUDLE2gvboEP\/F5ojnlx1i+lP5aTLEQiLTBL\/v1bsDz9oV7Fb2eT7bC\/uM36jKv04ut86OzrSpw3Y2hWaH1wX9oXlz3l3QjPe61UfhbIZaQJE8brs\/8SGh6hGdZarY\/HK0F+GIiZK8zJmat6MICY2DPSbG9yQGRBY\/sIuMCFdd7MxHJvd5dineBizTpatf3J9aYqqMENuSjS98DowrkSGHddAobvqMApxg6a0UC6lRuuQWD7BR7ojkwuotvpgtpqoM6SdKqkvSKA284uGVIdQ3I6EQ2HuWyo04hjjY8Ac+XJqqBU4sH3LWdxQB0fMmFvCIPOF33mAKSYoi6gzKfgAjAMK7lRSSRao4DiuA73vyc5IaGHlCZpsCs10oZfFZXjatNtqjfLLwItg0vXoN7FYCsLznLTVLfVVM0i5C0g5ETAQa85sYy0nRF2wH1yBfixUbPPuLW8qtfzZsaJ1pzEgalkcZEz8uAxpVtSeAmjtKGhO3syFcl81nQqUQ+xXiXDb8iz7mTiMAJG0MbTT1dh97opXR30ZJa5weG\/sNyaNi+jafuLplBZkWj8Uv4RyycDbIr+N+Rpb1qbR3A\/A8VyAqliZDstex034XcNtyeNOUZHaZbrrdP23c6VvSEPxFZPo08Ba8z4Hm6YoEe5l\/l3fcQrx\/hlMGrqz+ITXqpXWtDEVIqjgex58KCHQSU+CR1csYzk+2gPjs5ZMB8jffkPmyHzZ4KIolx+NQGy7tkkJxoxuk5JAqRLXRhfDc9+YkG3pSUw2wXpDS+Ut0GeBj+Qybp901SsQQ4fGVQep\/uPM678Crua6Fi+mh2urDneyqlnIZaxztI6aWTaDaJmjkPsQ+Flyo1MbdZ1T+gsj9eVGSzaWf947IWQzgR29EIy58tm1xiBo5DBqUQxxtyX6aysd8a6u7A0AyctzPnsTD7tt7B8VisTjK0snCnMeRyiv2UIMnPOzJa5MOHgkzGV\/yA04KPRRAK2X97ogpH\/1+6jXN9uMi16KrUezy+Ot0iAg6b8kjTBh2OELDrTg\/e6M2VJZrzuDTwzmE2uNv0BoXUqiBAxqcqZ50KGaX9HxPsdtQTsPa6+\/72LpyUji5tVNnUXWpruTXW3qz6kUP2tNajV2RRPVRvMZYNSkZtDpaPB+CY\/IHUqODb4FQUhcik8Cbs9eXsG9Snz6KJjSnMy80RbniIpH4Mmn0cXy0Bv8bxHQiGX7dr11nuYLzPwwvVpwceg7Nk3IWzKbBFjeUpdCkqdA6fv5+0UltVukhDf3MCXYAhZ9zl8dMTH\/rGUNKnh472oV2wFo1\/BZeh94WKl\/3WbS3I9XsxrL7exDs4ohok3JL\/7cOOkMeBSS72ktGuJXwdJV4Esr0r\/SUNhMpgB5PlwVeKmcOerXVZ+AqISs8jrfZ4Mk49JkZdJ5YSQKO1DCN94QYwalBVuMnGSQU8C4H4SqiqdwsR1frU+fEAiR2BsiNDjSB3dPod2inHLyxGP+R4he0+NJ32KjfXLL7j5l91PGopaXs1NY\/fysVUXpWAPV5jq1JJ1IcCZGt2aGvIvU0lzX7lUNKzsX5xor51SzFs+Zy9TB+LVUNPoe98sWU7rtFLYFGWEeu0\/UjtNi3ooTjFIRZjOHqElJJz1Km\/6tGXyIMVe\/JEVGsHwjLE\/v8qOl089VfjyVP13JBn0xSS6jRthK4uiJoRh3\/37hoguZM6pa1Sh9\/u\/h9lKne1X5cG6cQIXpy5wAOWfTGj6DXPK7uxlvzmD3KkObxAgYdAUnCjf8LX\/tw9Cu17tOqRtJ7WNG6lwMDdfwaCUU2zdBK6b52HFEWQEmmiIrMeIxrloEZbZGaN6a1bzs\/HW5iSzT4AC5wezl8kP3y0bqcqIUEGk30kwqee46FHfuo7OTD3sLBRxzLisWgCV8KhKOkIZVpGT6XBwvlFDtQmNqP0oL84GnNUArRSlglOTpZH9RC+u4cAxgcV3u4IIFDwBDLZM9FSjXPfaj2ZD37MCHQTO0uiLrGipXDIohJLrkSTcfABNWOH5V6he1XtIIPXleKSst9OTb+ykjhDqXIE4IVvhSWtqIvErSqrKr43oMQuVbdvpqdy90XPyH6nCC3ZTLuls71MEZHaHtYb8q3mFrXdUaqQ44AxLkJdReVFxzOo6Swofgt0Nlh4zG5gVKxjGx65ng4x6oRiyX+x3vyeJkv5xLQcQsO8GsWlm8cYEPC39g50tPxtPTg==","iv":"b821ec10c6640793cc8b68bd4d66d3ec","s":"72c97a47ab61a3a2"}
Share your thoughts. Click here