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Oct. 17, 2021
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Fragrance and personal care

Chanel links fragrances and fashion in evocative campaign

May 17, 2019

Chanel Parfumeur Chanel has a new fragrance campaign. Image credit: Chanel

 

By Sarah Ramirez

French fashion label Chanel is introducing a new film series meant to better connect its fragrance collection to the house’s couture identity.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. Introducing Luxury Women to Watch 2022
  3. Louis XIII gets a taste of gamification with immersive experience
  4. Mobile reigns supreme as holiday shopping channel
  5. How should luxury brands navigate creative shift on social media?
  6. Gucci offers consumers stylish avatars in gaming collaboration
  7. Balmain unveils new logo, monogram
  8. Gucci is 2020 Luxury Marketer of the Year
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Audi offers vision of progress in Janelle Monáe campaign
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