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Aug. 10, 2020
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Fragrance and personal care

Chanel links fragrances and fashion in evocative campaign

May 17, 2019

Chanel Parfumeur Chanel has a new fragrance campaign. Image credit: Chanel

 

By Sarah Ramirez

French fashion label Chanel is introducing a new film series meant to better connect its fragrance collection to the house’s couture identity.

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  1. Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
  2. California's South Coast Plaza offers private shopping appointments in The Pavilion
  3. Registration open: Future of Luxury eConference Sept. 23-24
  4. The new US consumer mindset
  5. Consumers increasingly value customer experiences that cut down on contact
  6. Are sales associates the new luxury KOLs post-COVID-19?
  7. Home renovations on the rise as consumers stay home
  8. Day’s wrap: Marriott, BMW, Artemest, social media ads and Future of Luxury eConference
  9. BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  10. Marriott forges ahead with expansions despited 84pc fall in RevPAR
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