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Nov. 6, 2025
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Automotive

Most luxury auto ad spend focused on demographics: report

May 17, 2019

Lexus Complete Lease Luxury automakers spend the most on demographic spending. Image credit: Lexus

 

By Sarah Ramirez

Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.

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  1. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  2. Luxury Unfiltered: Why luxury brands need a completely different approach to training
  3. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  4. Belmond announces Paris to Amalfi Coast train route
  5. Green claims: A brave new world for luxury marketing
  6. Breitling, Chanel, Fashionphile set up shop at sea with Starboard
  7. Hermès opens first Nashville boutique
  8. What could a sharp downturn in spending sentiment from wealthy shoppers mean for luxury?
  9. Stuart Weitzman links with actress Keke Palmer for holiday campaign
  10. Balmain announces exit of creative director Olivier Rousteing
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