Automotive
May 17, 2019
Luxury automakers spend the most on demographic spending. Image credit: Lexus
By Sarah Ramirez
Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.
{"ct":"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","iv":"dd428680616fb79e207696e2fbc7254a","s":"482b09e2190948b3"}
Share your thoughts. Click here