Automotive
May 17, 2019
Luxury automakers spend the most on demographic spending. Image credit: Lexus
By Sarah Ramirez
Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.
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","iv":"0d176e3f296c23bce2fb1e9139767d74","s":"0e765c9e52b4a8e9"}
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