Luxury Daily
World’s leading luxury business publication
June 27, 2019
  1. BMW balances thrills, technology with Vision M
  2. Balenciaga focuses on values in French luxury
  3. Four Seasons spotlights rental options amid home-sharing competition
  4. Day's wrap: Valentino, The Ritz-Carlton, Balenciaga, Lexus, Coty and Artsy
  5. What will 3D printed makeup mean for the beauty industry?
  6. Chaumet exhibit celebrates the history of the tiara
  7. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  8. Gucci supports AI growth in innovation festival
  9. Nordstrom taps mobile to bring personalization into stores
  10. W Magazine acquisition forms Future Media Group
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Most luxury auto ad spend focused on demographics: report

May 17, 2019

Lexus Complete Lease Luxury automakers spend the most on demographic spending. Image credit: Lexus

 

By Sarah Ramirez

Luxury carmakers were responsible for 30 percent of all global digital advertising spend within the automotive sector, as marques look to consumer data to better target affluent audiences.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. BMW balances thrills, technology with Vision M
  2. Balenciaga focuses on values in French luxury
  3. Four Seasons spotlights rental options amid home-sharing competition
  4. Day's wrap: Valentino, The Ritz-Carlton, Balenciaga, Lexus, Coty and Artsy
  5. What will 3D printed makeup mean for the beauty industry?
  6. Chaumet exhibit celebrates the history of the tiara
  7. Net-A-Porter debuts sustainability vertical as demand for eco-conscious luxury grows
  8. Gucci supports AI growth in innovation festival
  9. Nordstrom taps mobile to bring personalization into stores
  10. W Magazine acquisition forms Future Media Group
VIDEOS
More Videos

MORE IN Automotive
Lexus celebrates a milestone in Brussels with chocolate
BMW balances thrills, technology with Vision M
Benetti to deliver yacht to China in 2021
Mercedes allows long-term test drives for confident purchases
New vehicles fail to make significant improvements: J.D. Power
Audi schools a superhero with its EV



RECENT ARTICLES
Day’s wrap: Valentino, The Ritz-Carlton, Balenciaga, Lexus, Coty and Artsy
Artsy ties The Knot with new CEO
Coty begins new chapter in leadership

Balenciaga focuses on values in French luxury
The Ritz-Carlton reawakens the heart of New York in Central Park location
Mintel, Air Paris to dissect fragrance and beauty business