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Internet

Mulberry builds loyalists with wish list giveaway

November 23, 2011

 

By Kayla Hutzler

British label Mulberry is taking gift guides to the next level by giving one customer a chance to win the contents of her wish list, a tactic likely to increase short-term transactions and long-term customer loyalty.

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  1. Luxury ecommerce lacks speed, leaving shoppers behind: report
  2. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  3. Tech-augmented hospitality offers more seamless, relevant experiences
  4. Brand values should come from the inside out
  5. Kering adds Balenciaga CEO to executive committee
  6. 5 tips to help with your presentations
  7. Bulgari incorporates Italian movie motifs into latest collection
  8. Emotion should not be underestimated in building customer loyalty
  9. Kenzo, Kering, Four Seasons, Valentino and BMW - Live news
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
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Luxury ecommerce lacks speed, leaving shoppers behind: report
Bulgari incorporates Italian movie motifs into latest collection
Brand values should come from the inside out