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Chanel positions J12 watch update as must-have fashion accessory

May 21, 2014

Blueprint of Chanel's J12 wristwatch Blueprint of Chanel's J12 wristwatch

 

By Jen King

France’s Chanel is promoting an updated version of the J12 Automatic wristwatch with a digital and email campaign that frames apparel alongside the timepiece to highlight the brand’s range.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Lamborghini heads to French Alps for women-led driving series
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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