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March 25, 2026
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Fragrance and personal care

Chanel pushes Chance fragrances in Gen Z-powered campaign

January 4, 2024

Trends that a rising and powerful customer base love show up in the advertisement, such as individuality and playfulness. Image credit: Chanel Trends that a rising and powerful customer base loves show up in the advertisement, such as individuality and playfulness. Image credit: Chanel

 

By Emily Iris Degn

French fashion house Chanel’s latest perfume campaign puts a powerful consumer demographic at its core.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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