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Dec. 26, 2025
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Fragrance and personal care

Chanel pushes Chance fragrances in Gen Z-powered campaign

January 4, 2024

Trends that a rising and powerful customer base love show up in the advertisement, such as individuality and playfulness. Image credit: Chanel Trends that a rising and powerful customer base loves show up in the advertisement, such as individuality and playfulness. Image credit: Chanel

 

By Emily Iris Degn

French fashion house Chanel’s latest perfume campaign puts a powerful consumer demographic at its core.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Veuve Clicquot debuts après-ski activations
  7. Brioni launches anniversary capsule at Bergdorf Goodman
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Hermès showcases the surreal for spring campaign
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