Luxury Daily
The authority in luxury news.
Dec. 19, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. Lamborghini heads to French Alps for women-led driving series
  10. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Chanel pushes Chance fragrances in Gen Z-powered campaign

January 4, 2024

Trends that a rising and powerful customer base love show up in the advertisement, such as individuality and playfulness. Image credit: Chanel Trends that a rising and powerful customer base loves show up in the advertisement, such as individuality and playfulness. Image credit: Chanel

 

By Emily Iris Degn

French fashion house Chanel’s latest perfume campaign puts a powerful consumer demographic at its core.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. Ennismore picks Bangkok site for first-in-region SLS Residences
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Coty earns ‘A’ score from CDP
VIDEOS
More Videos

MORE IN Fragrance and personal care
Coty earns ‘A’ score from CDP
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
Diptyque plays with the surreal in holiday tale
Guerlain Spa to launch aboard Orient Express Sailing Yacht
Estée Lauder Cos., Jo Malone launch AI scent advisor
Chopard, Boss, Lancôme front AR experience from Snapchat



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership