Marketing
February 26, 2019
Today's luxury consumer is most likely to be young and Chinese. Image credit: Fendi
By Sarah Ramirez
The luxury business is not immune to disruptions, as emerging affluent consumers continue to embrace technology, social media and sustainability at rapid rates.
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","iv":"60c3b7e93bd8bfbafcd876c3c0f52a82","s":"020ab901cb02ce2c"}
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