March 15, 2012
Luxury watch and jewelry brands typically opt for third-party retailers, but many are opening their own monobrand boutiques at a quick rate. The problem lies in whether or not brands can forge relationships with their retail partners while still creating a brand culture for customers.
Brands including Hublot, Jaeger-LeCoultre and Ulysse Nardin are increasingly setting up their own shops in major metropolises worldwide, honing in on affluent consumers in an environment that will not have competing brand distractions. However, watchmakers must find a way to overcome these challenges and work out how and when to branch out on their own.