NEW YORK – Successfully implementing chat features into a brand’s mobile presence can help build a personal connection with customers as well as streamline much of the process of interacting with those customers.
Speaking at Luxury Interactive 2017 Oct. 18, a senior executive from Four Seasons Hotels and Resorts outlined the ways in which the company has used mobile chat features to connect with customers. The verdict is that when chat is used as a service tool and not a sales tool, it can be incredibly valuable for both the customers and the brand.
{"ct":"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","iv":"6cb91994e1a233f40adc34720756385a","s":"72bb0780ca2063cb"}