Columns
March 10, 2017
Maggie Mesa is vice president of mobile business development at OpenX
{"ct":"tEVUg08uSrJGG9PvvO4Z7RqHsITpUhezKYgt+253Iwq8Cxaxzsyd6SNy0kE0yJ+otB7gnint8iXt4qOwnLxabD6LaQK7X34WVLdEpmvLczDzzZbi4qIAizToQ8LrBYqsAk3IfTHc8MFxfIePl973laEnjuAj7\/r0LUxyQbJFmfwQnRNn8oKN3J6sBtNKBt3tI3D7++nc0guEYn6u3y1h\/edAC7Nj4lZgDek2ZBFleDOblUbfFsk1OFIt8elmwAVOWlkVwWrmgh7OdzMRMvNnxb81\/S1ei1TlX\/Q79i\/PKxWoP70ndlUSSgFIAYYsdMX8Nd1ZQtk87c1X77mwr97Rnnt71whvFtwsIxGnzCGHWulnG9+1FBrOF1kIiwU4K4YsxNF58ZjzPTpie6nCiv2G32v+wwCKE0\/SvIcbl5nKex3eoz5Go23oL8WqwwV0vIocOV6K8RZ9lZdTKKWa9W7HvOFVT84+uLQMhncMUxlyX0N5xzQ01qjUzMP7bf+Y9DkMC+Ogza6lK1cNyouTNmPiDr2+P5p16q2lZEP10NzG44riPBYUONUUZrIPHixGmVaNWwnTmCD1LW33tZBKJqw2c4uDzabhx8JjcTyCNVHrPBgZPFSaYakGE0rRQQTzaLaji9d5MD0VNZu6I0WHYIir\/FUEHZgerxXEA3rfL4RCWGNkbtq7UeTZlATEhq+53OSMcM+BSE+PG69LeW0LiETbAhzqdNn\/OhhyYv56YZc83ihhm3VrdImNSfdQ4ILCRHXQgyCCr2R2qkg9jR16pVKdPYMjMshDP3OIEpp5eNWBUEoIgQseyimLNIm0iTg3F5JuSCKkI0Xuuz0eK40EP5arEtMf\/h4BZYytk9fO1PVQsayIXeq+j951cUnXnu3nupsTKnsRheLuEpwqNjlxQKgWXssP5lSRCga+EDxWPqMOZrIZw65GHblHOerzTC9\/G\/anvN3tjebEwb+SlNRi57iGf+pyLND7mN0eEJHO+bd2RYkMF1Fbyc\/WCUJTNHaE6AAkur9gYnHnmTRFhbUCEboaf4OEbrak4XVR5LhxuzmXzmZ8zJCHdCiCtuQcBIFEBvvXI9BDLtyXeqOgr50Nmco6kGLvRSuEw4TEk7sm\/g+2EhgbYaSTrd4J7pILXugWp+Wxuj+y\/qHAS+yVYPG022AevjgaIp4bo0sgv4FEapF+eZlu3D5g0mIF1rvYmJWwhSrWwTSRu8iBXYkMQVrn7vp4hD+jsQwpkwJO4agZ3kCuroibLItk9tlUKvQ4WKldYQnv\/os3smy1oCl8La2ldh+yw7zSB75K6p8ksDfaKRUd4SdSC6CZexjapETfxgDM1o5faQm5Zt5fPW18wO\/uc\/ObQNdrsbuiocgO1BbggxrK7raGzo6HAs2VH\/x0R8Z6VBdJaxJEOlMZ1uxbP5w8NkZkKs6iOghEQXgQrOZ7fEbW8\/G3cYah9m6DGvSKRfrZ\/XF9+p9QDCYcLLc1NtR2NK46mfrmmExZzBmO4dF4tQRLQZrLpsrNdiKcp7nzDSbVZtFIfFX10HFnm3cpNM6j+jdvpu86F91MXdptg0cuWTy4slKxQb+nd+GAdPjIeKFwcFpRNRipoFnRLxKtPz05CTXupvXJ8c5k53xfhRu3aU7E7WUdcE6fClj7d8o6JMijzVWFLryXH0P1wPg5vDeX3hEQ9yu7o276VBqnf4GWrCHmV7kyCwV\/1g+1CHf5QZ9lS\/0UkONj0fqnBH8D0z7+x9AKIutTuZkexd+eUx998NRGshj7u\/7ocven7\/TZQWXDpCPx+J+VL57LJnXhpczO\/a9tp9iNJMh61IWHjobeMAeD0VNZvQZSrM5aNVP3DFCiV3uDLGrMxwzFLjPSTYVXX3\/IC9Ip4qLMaYE+oFHu0AmKoq+JLwHhDt7sXTifbOsEVh4ZRiq38dOioXMLAmJWntXNWqE+0b31COOdS23f+iU2Efa5eBTLf\/JJDYUCBIdwje6jU6TRw\/gSpZ1DeffgLQFZ6hv0bbZ3xn+EVB8ziMrTLNkLyajj2qJlVn0lnkgsZTzjJk4IvmbRHIH5rwV+pqe8ypoixVhOafKvlU\/SRU4Xso\/BEVIL6njVrLdheuM3Wl1YL09VuzJvSt6DYaXqL7zLWNITKPPwSNBhjCAOEg1\/LgfJcPvWcD2uaU4Bhl\/rgkjVpzFHW+cid5omAPxRyhEho308zQOleMkFNiCeOmJhY5KcAgLVTCQSvBbJdr\/7rItcRxZF8gVeT9CuYdM7TQ7Rrz4e2Q2G40ih1B84yP95N67JTiOxx9cmXH626U01B49laiY75yqOI6\/nC1KQ8t6BDcYZlutxUH6p\/z05Ig5ucZrOPqRup7f4KdQcRTiP4iw7Lnmmnxw6FnHKogzvK3xX1c\/P4xXGYi8Mmj4PjhURLdLL+S+kWLJ8AikGnHoVokH\/yKBQqYw1bZhcRgkOYPnhGOdjq78Ge01YZus9HALmGOB8OS6FUYuknjSkOMT3TDqH5+IdRy55019Cz9lHZHTKCPFEIXCZxY40jbbz4ipNMiBZVWK7pvnMfYDX\/BMTjEleqhqvnRDiNEnX+efpUWobdHZP7iUIkkqxW0SuhBtjudLxBCw0Engpd1K05Y8LfcZkWqNGvBI1sopQ1qe+wlBB9lDhUPfGsmmqIZboFnqZIvj7lqYv+fMracFtYxFrec7JfWJGXbZI8wwxUGjEOTxYQsfUB6ry6XC5ZkVyvJA4NV0DLBJ7S5CIT8rgj4AnPfdixMKH5rZZDgBKmVALWaNSDZrJojxxDS0g6MIihOqaVoRogIJClGmxxTF7sff1WJ26pbskjpWJJQMv8Zn4R+Q06LJe0zAIQVvmkcZiqjenkjF7oaojTOeqG2+vp\/ZNMDd\/986416fKvo7taRZBJr3bkJbeYyDCXG2+FQGMc2gqdROVbjYqpDop5Nki53+CPwmjliU9E+\/+3VRDFMYXwfNZYFBQ1NdcOX24+ckn2HvrAECy6AhifWvWEcuRyS9qvGlcwN5GVTT8NRy2jGJimTW0KpFnCCkxCI94OI6mjsx1p70sZRFW0zQTU5M+tzk4HSQaB0+376D7CkJBxvWeYtABrwAZunE\/vwgVffVEgrQmkGUbsBfvqpMYEZSWY8IXnpYuupCPXuA56PLqcrCm9Uqa+HY0ADGzmob5sMA0l48rkQlYStQYD8As4ohWA\/ybHkvB85LzdipEgjNesnd4cJVTlHrYplcjj2If2P31uSwBSF142jjz6yQD\/5NQc6xvxK52fOxkZvxfZjejcYKH6uH4juldg9xrgyOW1UpgAGZYmtZ5oyZ6btWZAgVm2XAVEmegmm8+ERRFCchPndLUxhhvdwZa4NrYwLCWtLUzQQEZB+sJ2AzFUWzOJ8jkRW0K92JeGDHYceX7Own25eJHG2dfodE3UrasAsa4pe9BCONLJDjdOk8jMYd9c1ZG1EVZJoY3ahzZV6a9C6z9+7ffL1bqP5dS1D+wDUqipQbKbaSqg5hFPbF0Ywb6FvhlkQ57zsg3Gtz6PXuP0aPtcYcSuXQPkEtzdlW6R9OanhYNw5fzejCbpjWfDnMZgV0K\/JLWc5OceiN+0WiKLx4INvBkqOcFjhuXH\/0PRfQW9GpNVkSDMRJUi9tqJoO8\/Z5iNjW1KQ+yptzbsQGFglCS02CfPviP7c7GJBlJR9IMcNKIglx9YJTS7RxY6iQU6grXYTUHTOAq+A68h0QwC9YFqvp\/zkk3Y4\/PdimMH1WIvYgZbZTS3VkNE0A+Fcw3IiMiiur8g2gSTYw5BuK5G7HCgXoQ0ceWfaiwYNbNNaz7ffI0\/ciAIPeKNnHPpdqjEn59\/QqVmspNTYyVkSE0bHboFA7K2XJWncBPbyTw3\/R1I7HtZs5SfP5mW7qRgxCkvjdVeC4Tib6eJQw8ScIetCrvAQKQBd7+\/HSEKQGDSRgZmDEzk1e7SET\/wp7biduLgT+Yobsj81aTDJMxEDyMzncREmfgSiQVBvIsJXpsHWDQcFab8\/32vSunDoXtMZPNRkCn9VxheHaAIhcYrUcxPGDktJz2x+8tvyKXt3SFWGV6vtrsXeu2y5b7PfqCAaRNwnJXIrZ6qVnSFKeA2wgsu58XqUWuvLJNcWBfQEJgy1hRSfJwJ3586rEQ0RRKU++bs3hCn21O58aXTJAHvi1fniRKJHEE9zv0cA0Dn0IS+fsAWmNQUNtB46UFWPnKd161kgsbBD1R9qJ1w6Q628b3tOEFB+Pj3ecGfH+UuV5EpjpoVMVB9iDKXcqdx6GEdkFzc9Wrf\/9CeweVbzQmQlrV2nVn5fUW811IKlTgkxVBxnGRmLz2NdHct81el87gKcG\/cjFU9Dp9S3YfcJ1P1uANZyzOjXRr6Feb1I8WCoDOtnieYqiXKkksxIIykgTom7BhEqJP2ZbFKqjWGWkgjxcU2jJEAmwLzbk2DqvJkwZTVILtf5Of3adGPnLyf8qml3Xxlqcg1BOwtDe8cNqh2m8ozWtjBkfmlCKzPaaMh3YYhD0RTMahDefYbqBpBfDyPMpKHCJr5H12I+3sGnbDx1tWjXRXcJZdET6lfMCvXkNpPhVNkg0W3p3hEmXaq5UJgeutoA+VKgNvRhgXFryAX98\/6xoIaw7pbmWXWbCFbFg3c++PwWQEUB+Ef8pemeOwMksVQKqd\/k9thjg0WsldqfnNMGSlY0G90HSQDYHF955newbFZsW6Y3GwHCDXVHa9ltqkd8zdTzbnbnNMAipD9pzGN4PWkIM4w71gTJ\/lQVygGo0qAzMbYlMAoMksINgANfJeOCYa8yNP1zscEdf9Z+otJ1VXAPUZgp8OKXW\/ZgKSzRI5pS2ijAaYrkuq\/+yUiLZTEfmOMEiWR2CE41d7TWmxTKwDpM2CDOwGE8uVH+qdUagjNFr9Q8tDyqRM9xcnkIOJtaT8foqOunk7hrFPT5EUAMhFulFzk\/TErmJcSkhuunrIaVXNd1ndwtjckkXpmOTbEhVeTKJXpE7S02tVQ9ouy8KrS8RvpKoAVuZCcYnVKkQdK8nef6Y1WT29gNjM4hnUNVVmAxlxUJoy5JlXzhKC6fpibAM4CdZqs6fJ9I3e96WJIRNyHiQmzOXX5RaQV75sUtWcj2A+\/zYBvpOQKp16K3u0MUviF4ZxklL\/xtIjM7roLnKIZ0KmO+Fqdrx750ul4q7QA\/AY9zhtbRqb3WU8C0HKWDozevG\/fnpCmK1QqqXpPJWA6yff9VN+z4rs\/1eHUh4iLvKOEmIXGxNi2X\/A9SuTJ2oinHQ5t0YEr7cvfVpYaPcVA9wa4rZBXfPI\/7\/jnVlc8fUIVfbb0DGomHOrerK8vLYMFKRCDFddQi6D5uMeY5t7Zq6G4yW4u4a0i\/RBpDMdmwgT0MyWwJmzn\/JqW3HY3i2sXh9rjuxNzAq8jAx3KLfkYwIlLaD+P07Nmt04esiwlfLi+OQ7ob3\/eR+cRwzjwZXZ0f6yqUWL\/oC5kXCBGfYXQK\/w6w6kShoaOyKYDiNEoYdrEn+PihP4Nr66QOxK4WhD3GjyWAuzBXUhz24deNYqoFM634Fue+mRLBGqHza57zcvjWnzTWFBpRBglfun1jaaLAnMW+K5gop6QpcApYk4sh5VoOBs1M+QZuKotGpouXHIBbzlf9AeFqNdhkPEM\/M+LUJ6q4IYltPjfw2PkQLNYLGXE3yTCK0aplP8PdZGyDTs2TlsswD+iPcSd7u84LoJIkoDzlJSfEYZLBKFcnOisqKH6DBswzMy43ZRKFOFCsVuFIJ4cc+fRTZxryNY3EcdFyOItvGaz4zzJ7xZRC2iNH2iu64elp19x8rwHvfS5t7CbKRBS7NUTxrMQtqBm2KTNcLeqzSi21BoOaeZNsS1iFQmFKg1Yoz\/ghKhPQyIT2tdR+i1\/9MiaxdxoUjF8BVfeJuZXszxdGxlOSHcKqhGDFaRj9hfSN5KlRVBPsRd57AF6HXByDSNwHlb37CTUbdYi80YAnSSoPACO7mzUVZZmOKtQ8S3WAhtYTF0ae9KWc1BQIU6am62aJGf4UMwrwPRQ4N08ymHf9X43wHtP1PKDHFWYCuRMvXzuOy2BcGX0UCOXX2bmxoUvAsRJ2aPbesoq1L6\/nz6RFB0erFO67WdddJWh\/p2EeY1isKlDZeDjgOYiRbRL7ybseyKvS6AAQh0u2h3OnCthE\/ctiCpdG1+JuGcACGbFut6Na1aZVrhFtNXY54FBZDj+3fObMy7rNW0RbkX5D1gJmhvpSa9uw58HTueZ2kpyBcqr1g4hsi3GLmDc3p1aStnZ36PAQMPvkFRpMpcdHCVbjH0U+tXffCmjlfjQc9GxcqRisxh5OcqABB0rZEAXKVRyUHVK3m7Kjdod4sbwBN+MyoFM3VnnF3SOCBxoLOzenMPOvi\/QN0CS5cRqAciVX\/Js\/qSQmzb4cIdYZrStUnW7Hhu79gfG485uvdI7\/XikZnjSVRvka5B7zguWYUpbuzXp2hZ5HeF\/hZxw3+KqdPU\/9MXHw5BusUSvDIzmN7fRjEFQKasieFjoqWz878ZRbPh2\/EU3oVhGIbxkZXabxHjcuovTxPmUoeg+YtIQ0CpaE+16lHV5pszP0eYNcHjRoY88oYYRYtMfqf92puTgJJEDBrIGLSoxAgV23Fk8tEpUOErQvVSXi8CAIfxus6CuB2I0C66kcadtoY+6U9YTtTg5XY6QMsICJN9WOCk8swLP7HnRCmpdyOLfYuB9JhaEfVjE1+MlQs2818sWXg\/3Tn1GdJXnQP3VnLt0TDhcQ81OF46gppbN2HkKnQPaGrvfK7uxQsSF\/kZXNjquOLAdJNdXZXrTla0Lf50oCGvISN+J0dLKuZNIvLlqNmCGNDnrTqEXDvg8LJRI5wOQSoVhqgTTIHqFZwKFm\/U+OGKh05hncpHiMSqNEck7yxRBNi12gBAHJ1HiFIGuolNaJFX4+24a8sOgA74mmOshMQ7XIcOWQZREmRfH6HdElZOzoBvP8T7WLRer9lMFNfizO7IBTQYuHySdYeQivHMGRQ8ASDwtL1QiV3738YZUto4EGtEWV0xXQMKbaYsSvjDBrY3PdfiTLh8kIA7oTRm0aD0YtZZ84IlpOawNNF6BlM5nb22ZWy2DB76r86gFeMPx9TQ\/AAVLORa7TjQJmu0OmBozKX0I7OuBtMlsaspDew1a6Fsxj1Pbs9tAUSiaJZoMsu77vJQc35l6F0O\/IyAJIMRzjp\/oK3BIY+QnTVVy4fxk39eAmzJHq\/BYflTn7j46BHdzP20FX07zxFalkF1jnTdu1\/UhLnX6UO5k3MitUTLUTxrKeztKrXjZbOzrVqf0iYQu\/QSGBYV4wSe43+JddPwEXwz+U2CP71e2u+1\/WCHv0A+HRrNAoiZuJRI+OmHh1fwg2enyucZywaxCl29GYTUy9QAYn9nzd1kjf+ttbZGjSc2uax72fwqmKaG2yz89ZwLSdxMeu9PIbY0pTzCjm+kHnRfO6PNxMdugd98CqBPbP1meApKI7bgpta6dhtajIbXnZ5QvLyUdLe2Bh5L\/eU3JCqHdPwey40OZk0GSwQ8GG4Sdmkj3ag+F7FFkvqIQ5oyempcELYd\/hjp6ko\/kAXopKDyL5ajQKcpDO4hE49T1FGzIdqWP\/J8JQO0NX8z0IwnuOJEGuZL6QCvstQ37i60D3ExCszZ71hrTI3cQAcla9tJT\/hBtxozUiB8YJK0h7TffBT2Qd6WAOx9zBpsE9139jSnPRyzs\/Y7+IC1hoRQU22BI8AgaAVuNZooQi7DlZ3kmTW8z\/dYjQSfPcLRUqnNhyHMSSQIJsflTFr5iaBq93SKHWRUDyJiTHPKzzjCyvFa3a2WScIuHLCJOoR55DssWEJov2O3rox1m4O7JkDMx4fvYUpUXFE0ondnKOJC1\/m4V1KFH9pDyBvHo47ibKwqqF50QUZjJPYaR2\/1+a7wCceMwDEQviiDZGu3hqx7I5HBBwF32S+GSHgtG+Tc11p+Fk7C3tHNsAenrd204VLCE\/6yaq4RY\/ehdzcBgvcRPZdkOMXQi4Mb42sXVeaMrDUCBg7yF89hGAGsjwTbAqhs7HViHdnQC+FgD0WSrbAyJPv0JW2paac8DhqI\/\/Npej6Zg1\/+MtfeztJes\/Bge4spVYPPzCx4Lymqk24hfxcysFrS84+NLfKazSI4mGMdhmgT8JMxyT2AwPOUdbc39DU344KGDELhXyga83JQFcXwQiKmmTeuytm+YirauMNFJbWchwkbUqKk+ET+cCXYpXiuFvdoaQJGH\/4N0dL9gPhXYLVFQf71SooC5cU31qksnkt176mOJEdmYPzgbTyIBKJONAgzQLe0LB1rFlUHrFaYX3q1dnYnbg9Rki+tLS27sVwMhsUucWdMZhT9TB\/SzZOhScimZ7EuELJkPqyQucKzsF02ftVnjJhL7stHBX9EwIndHpFHrYcscW7plev8qyBw1p91iWTtruHdq8K0FGcK1O9P0C9NLj78uVV9RcF4C0+RScGjbDJIO3VwPhExgfRyqGBFh1i6wHOa48uGEkvOZKyd9Ax\/L2WOz4gktx9BgBpFDUxE7uPPPc96LNk7SyfXKtRAFFixYRyF4i7x7jV1gF9fUXenm1BIhp3j\/O9Nky8msF09xM2TzG08lNI7+dxgpGjc6xBd7imjAG564GuNi0fjAeqiLa2ENPFSyCo1TBC+43A\/Xr87kWeo96QAJG1cu7ozEROPSkpkN\/cCrxFgCOsonQ7LnRbvjX8zt+4ZjwXBXgbxIk8U4Fy33fSCeDvIIT6qIyFiQ5FmVpTjtUBbH2ne+yplHlGYK+7Flu6Pt17nxzpPwFLBxo6wY+z8c4tkpZoMUnLyim1j6Zdd26lmexxVUOWjBQb1x1YaGcdNdptLZwxK0ULi04XlwkeJrs+hyL0e","iv":"027e62992f92ade30cd6ad22615a2879","s":"5f9edf2bf2c7e5b3"}
Share your thoughts. Click here