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Mobile

Chaumet assists consumer research with bridal themed mobile app

August 11, 2014

Landing page of Chaumet's Marriage app Landing page of Chaumet's Marriage app

 

By Sarah Jones

French jeweler Chaumet is adding a digital touchpoint for consumers shopping for engagement and wedding rings with a new iOS mobile application dedicated to weddings pieces.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. LVMH Watch Week 2026 comes to Milan
  3. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  4. Top luxury campaigns of 2025: LVMH, F1
  5. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  6. The hidden cost of retail bankruptcy for luxury consumers and brands
  7. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  8. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
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