Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"2acc705f84c427d71f1789e996b6b6f2","s":"86529e4b86d9dda4"}
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