Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
{"ct":"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","iv":"510c5bd17414530e6eb5c2d51988d095","s":"5ad9e556fc2eea59"}
Share your thoughts. Click here