Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"f92db58680159d1983f2f10ac93fe3da","s":"2f723004ab19ab4a"}
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