Multichannel
August 11, 2014
The Wanelo iPhone app
By Chantal Tode
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
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","iv":"28fd84a56140b85c8b49ff8e879e4d7b","s":"de5856337b2aa29c"}
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