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Feb. 7, 2026
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Luxury Memo special reports

Children in luxury – Luxury Memo special report

March 7, 2019

Maisonette Children's Wear Children of affluents have growing influence on purchases. Image credit: Maisonette

 

By Sarah Ramirez

As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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  3. Champagne Telmont earns Regenerative Organic certification
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  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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Champagne Telmont earns Regenerative Organic certification
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Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
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IHG dedicates new ‘Fancierge’ experiences to rugby fans