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March 1, 2026
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Luxury Memo special reports

Children in luxury – Luxury Memo special report

March 8, 2019

Maisonette Children's Wear Children of affluents have growing influence on purchases. Image credit: Maisonette

 

By Sarah Ramirez

As children’s power as purchase influencers blossoms, a growing number of luxury brands are offering family-friendly experiences and goods to capitalize on affluent parents’ desire to spoil their kids.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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