Luxury Daily
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June 30, 2025
  1. Trussardi’s creative director leaves family business
  2. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  3. Bentley opens three showrooms in North America
  4. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  5. Prada CEO to step down
  6. LVMH averts luxury slowdown, revenues up 9pc in 2023
  7. Prada Group sees first quarter sales rise 16pc
  8. Fendi names soccer star Karim Benzema as sneaker ambassador
  9. Dior selects new global ambassador
  10. Balenciaga goes circular with new resale service
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Marketing

China’s KOL bubble, and how brands can prepare

July 2, 2018

KOLs, or key opinion leaders, have become a silver bullet for many marketers looking to crack the Chinese luxury market. Image credit: The Luxury Conversation KOLs, or key opinion leaders, have become a silver bullet for many marketers looking to crack the Chinese luxury market. Image credit: The Luxury Conversation

 

By Nick Withycombe

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  1. Trussardi’s creative director leaves family business
  2. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  3. Bentley opens three showrooms in North America
  4. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  5. Prada CEO to step down
  6. LVMH averts luxury slowdown, revenues up 9pc in 2023
  7. Prada Group sees first quarter sales rise 16pc
  8. Fendi names soccer star Karim Benzema as sneaker ambassador
  9. Dior selects new global ambassador
  10. Balenciaga goes circular with new resale service
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