Marketing
July 2, 2018
KOLs, or key opinion leaders, have become a silver bullet for many marketers looking to crack the Chinese luxury market. Image credit: The Luxury Conversation
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","iv":"9927c3147a403776dc09655f4d7b1196","s":"b553369a46c67b83"}
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