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Sep. 27, 2020
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Research

China’s lower-tier cities: New battlefield for reaching affluent and HNW consumers

August 13, 2020

Luxury brands should tap the potential of consumers living in China's lower-tier cities. Image credit: Agility Research & Strategy Luxury brands should tap the potential of consumers living in China's lower-tier cities. Image credit: Agility Research & Strategy

 

By Amrita Banta

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  1. Chanel's Coco brings intensity to its scent and marketing
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  3. Affluents in Asia looking to reward themselves post-COVID: Agility
  4. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  5. Special invite to join State of Luxury 2021 survey – respondents get exec summary
  6. US department store chain Neiman Marcus Group emerges from Chapter 11 bankruptcy, eliminating $4B+ in debt
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Mobkoi's Megan Nolan: Luxury Woman to Watch 2020
  9. Entering a new era of luxury marketing
  10. Bleu de Chanel dives deep with new campaign
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