Marketing
October 6, 2022
As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein
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","iv":"90b112b150c141dc5bb98df18e679781","s":"3869db3f78ba174e"}
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