Marketing
October 6, 2022
As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein
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","iv":"8b376169bafc4e9ce874f834a13fa303","s":"841526ee502b2ce2"}
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