Marketing
October 6, 2022
As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein
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","iv":"24d6c8430af3ce0670156ec3d58bcbb4","s":"4ce9e1956d851aa9"}
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