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Marketing

Choosing a global identity in the age of “Brand China”

October 6, 2022

As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein As Chinese companies expand their global presence, executives need to determine the extent to which their brand should be associated with a Chinese identity. Image credit: Shein

 

By Glyn Atwal

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