Multichannel
May 23, 2012
By Rachel Lamb
French jeweler Chopard is using its partnership with the 65th Cannes International Film Festival to push new products, celebrate its legacy and connect with consumers through cultural icons.
{"ct":"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","iv":"d9f519caccf1b1895a24eaf839c03cbd","s":"b6270cbc6fa87a4a"}
Share your thoughts. Click here