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Multichannel

Chopard expands global awareness with Mille Miglia sponsorship

August 24, 2011

Chopard's Mille Miglia chronograph

 

By Rachel Lamb

Jeweler and watchmaker Chopard is choosing digital and event marketing for its inaugural sponsorship of the Mille Miglia North America Tribute.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  3. David Yurman selects finalists for inaugural $50K design grant
  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Affluent consumers look to feel happy about purchases above all else: report
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