Marketing
July 8, 2020
CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner
By Dianna Dilworth
Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.
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","iv"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