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Jan. 27, 2021
  1. Day's wrap: LVMH, US travel ban, Watch Week, Belmond and marketing webinar
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  3. Relationships are the new currency in luxury sales
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  6. Belmond reopening renovated hotel in northern Italy
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Marketing

CMOs remain optimistic about post-COVID-19 marketing budgets

July 8, 2020

CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner

 

By Dianna Dilworth

Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.

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  1. Day's wrap: LVMH, US travel ban, Watch Week, Belmond and marketing webinar
  2. LVMH revenues top $54B in 2020, as fashion leads recovery
  3. Relationships are the new currency in luxury sales
  4. Lexus is ‘all in’ with its newest sports sedan
  5. Kering ranks in top 10 of world’s most sustainable companies
  6. Belmond reopening renovated hotel in northern Italy
  7. Burberry transforms customer experiences through digital innovation
  8. Biden reinstates travel ban on Europe, adds South Africa
  9. Private jets fly higher in COVID-19
  10. LVMH, US travel ban, Watch Week, Belmond and marketing webinar
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LVMH, US travel ban, Watch Week, Belmond and marketing webinar