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Marketing

CMOs remain optimistic about post-COVID-19 marketing budgets

July 8, 2020

CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner CMOs expect marketing budgets to return post-COVID-19. Image credit: Gartner

 

By Dianna Dilworth

Even though most companies have seen their marketing budgets trimmed due to the COVID-19 pandemic, 73 percent of chief marketing officers expect these cuts to be short-lived. Most of these senior executives see a positive outlook for business within the next 18-24 months.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
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  5. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Luxury brands are now limited in naming capacity
  8. Dolce & Gabbana reworks Ray-Ban Aviator
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